Munchkin Makes Homemade Baby Food As Easy As One, Two, Three

         Munchkin Makes Homemade Baby Food As Easy As One, Two, Three

New Tools Offer Parents a Three-Step System to Prep, Grind and Store Fresh
Foods for Baby

PR Newswire

NORTH HILLS, Calif., Feb. 5, 2013

NORTH HILLS, Calif., Feb. 5, 2013 /PRNewswire/ --Munchkin, Inc., designer and
manufacturer of clever infant and toddler products, today announced that its
new Fresh Baby Food System, helping parents make healthy baby food at home, is
now available at retailers nationwide. The four new products in the system
offer parents a way to introduce healthy feeding habits to their children at a
young age via a simple, three-step process.

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"As a parent and pediatric Registered Dietitian for more than 10 years, I know
firsthand how important it is to teach kids to love food that is good for
them. Early and frequent exposure to a variety of fresh fruits and vegetables
starting in infancy (5-6 months of age), allowing your children to become
familiar with, and enjoy the taste of nutritious foods, leading to lifelong
healthful eating habits," said Kate Samela, author of Give Peas a Chance: the
foolproof guide to feeding your picky toddler. "Munchkin's new Fresh Baby Food
System is the perfect way for parents to easily turn whole foods into easily
digestible, healthful meals for baby in minutes."

"With the increase in food allergies and concerns about food additives, moms
have been asking me more frequently how to make their own baby food," Samela
said. In fact, a recent study shows that 53 percent of moms plan to prepare
healthier meals in 2013, and 51 percent are aiming to make more meals ahead of
time and freeze them. In addition, nearly 50 percent of moms said they will
buy less processed food this year.*

Using BPA-free materials, Munchkin's Fresh Baby Food System allows parents to
make foods for baby in three simple steps:

1.Chop & Steam:Use the Fresh Food Chopper & Steamer ($19.99) to chop food
    quickly with a stainless steel cutting blade and then steam in the
    microwave. This two-in-one product is equipped with a cleaning tool and
    dishwasher-safe parts.
2.Mash:  The Fresh Food Grinder ($9.99)helps mash food into a digestible
    texture for baby; just fill, grind and serve. Recipes for yummy purees
    such as Apple Cinnamon Oatmeal, Avocado and Lima Bean, and Carrot and
    Cauliflower can be found on www.Munchkin.com.
3.Store: Utilizing Munchkin's exclusive Click Lock™ technology, which
    provides audio and visual cues to ensure you an air-tight seal, the Click
    Lock™ Fresh Food Freezer Trays ($8.99) and Click Lock™ Fresh Food Freezer
    Pops ($9.99) make storage easy.The Fresh Food Freezer Trays seal baby food
    air-tight under Click Lock™ lids, to prevent odor transfer and freezer
    burn. Parents can choose the Click Lock Fresh Food Freezer Pops as another
    method of storage. The pops include six molds with easy-to-grip handles,
    and a built-in drip catcher that helps prevent messes, making eating
    healthy food fun and easy.

To showcase the easy-to-use Fresh Feeding products, Munchkin has created a
how-to video, which can be viewed by clicking here. You can also visit
www.Munchkin.com to learn more.

About Munchkin, Inc.
A privately held, global company headquartered in North Hills, Calif.,
Munchkin, Inc. creates baby products that excite, delight and make life easier
for today's parents. Founded in 1991, Munchkin, Inc. has always placed great
emphasis on innovation, redefining what baby products can achieve. As a
result, Munchkin has reinvigorated the category with improvements such as a
2-in-1 bottle brush design and White Hot® Technology that lets moms know if
the bath water or the car interior is too hot. A strategic partnership with
Church & Dwight Co., Inc., the maker of ARM & HAMMER™ baking soda, resulted in
a line of diapering products that work with pure, natural baking soda,
including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American
Baby Bests Award. Munchkin, Inc. has won more than 40 industry awards,
including multiple wins of the coveted Target® Corporation Partner Award of
Excellence, the ASDA stores partnership award, and the Toys "R" Us 2012 Vendor
of the Year award. Endorsed and recommended by sleep and safety experts,
medical professionals, toy specialists and parents, Munchkin products can be
found at retail outlets internationally. For more information, visit
www.Munchkin.com.

*Fleishman Hillard "Getting It Right With Moms" study, 2012.

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Contact: Stephanie Proos
Formula
(619) 234-0345
Proos@formulapr.com

SOURCE Munchkin, Inc.
 
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