SapientNitro Hires Industry Visionary Andy Greenaway as Executive Creative
Director for Asia Pacific
-- Appointment Further Positions SapientNitro to Capitalize on the Growth
Opportunities of Rapidly Expanding Market --
SINGAPORE -- February 5, 2013
SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that Andy
Greenaway has joined the company as executive creative director for the Asia
Pacific (APAC) region. Widely regarded as an advertising visionary, Greenaway
joins SapientNitro in this new position, strengthening the company’s creative
portfolio. Based in Singapore, Greenaway reports to worldwide chief creative
officer Gaston Legorburu and works alongside APAC head Christian Oversohl as a
member of SapientNitro’s APAC leadership team.
Viewed as a creative powerhouse, Greenaway has been ranked the number one
creative director in Asia five times in Campaign Brief Asia’s Creative
Rankings. He most recently served a 9-year tenure as regional creative
director for Saatchi & Saatchi’s Asia Pacific region.
“I am thrilled and honored to welcome Andy to our leadership team,” said
Christian Oversohl, managing director, APAC, SapientNitro. “With his extensive
experience in the Asian market and his unique creative voice, Andy will be
instrumental in our ability to serve the growing client demand for our unique
blend of truly integrated services. We believe there is a fundamental shift
taking place in marketing in Asia. Brands are recognizing the need to start
and maintain meaningful relationships with their customers, across multiple
devices and channels, in an always-on world. Having senior industry leaders
like Andy recognize and embrace this industry shift is a powerful endorsement
of our vision and strategy.”
“SapientNitro is incredible at integrating brand, digital and commerce in a
way no one else in the industry does. They are redefining what it means to be
an agency, and I am incredibly excited to be a part of that,” said Greenaway.
“The company’s focus on merging top creative talent with the innovative use of
technology allows SapientNitro to tell immersive stories for brands across
channels and spaces. I’m looking forward to contributing to the company’s
creative ambitions and next phase of growth in this dynamic region.”
Greenaway is the latest addition to the growing number of renowned creative
stalwarts who have recently joined SapientNitro, including Alan Schulman, Gary
Koepke and André Matarazzo in North America, part of the company’s ongoing
investment in attracting top caliber creative talent to enrich its portfolio.
SapientNitro^SM, part of Sapient^® (NASDAQ: SAPE), is a new breed of agency
redefining storytelling for an always-on world. We’re changing the way our
clients engage today’s connected consumers by uniquely creating never-ending
stories across brand communications, digital engagement, and omni-channel
commerce. We call it Storyscaping, where art and imagination meet the power
and scale of systems thinking.
SapientNitro’s Idea Engineers represent a connected powerhouse of creative,
brand and technology expertise - one global team collaborating across
disciplines, perspectives and continents to create game-changing success for
our Global 1000 clients. We partner with industry-leading clients such as
Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31
cities across The Americas, Europe and Asia-Pacific. For more information,
visit www.sapientnitro.com or follow us on Twitter @SapientNitro.
Sapient is a registered service mark of Sapient Corporation
Media Contact (APAC):
Neha Pathak, +91. 124. 6724838
Media Contact (NA):
David LaBar, +1-646-478-9846
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