Mobile: It's the Future of Gift Cards as CashStar Experiences Record Holiday Season

 Mobile: It's the Future of Gift Cards as CashStar Experiences Record Holiday

Mobile eGift Card Sales Increase 8X Over Previous Holiday Season; Top Retail
Brands Including Brooks Brothers, Crate and Barrel, Harry & David, Petco and
Others Launch eGift Card Programs

PR Newswire

PORTLAND, Maine, Feb. 5, 2013

PORTLAND, Maine, Feb. 5, 2013 /PRNewswire/ --CashStar, the world's leading
digital gifting and incentives company, today announced holiday sales data
that reveal significant growth in the demand for mobile gift cards and
last-minute gifting options. The company's record holiday season was most
notably driven by an 800-percent increase in the number of mobile eGift Cards
purchased compared to 2011. In December, brands with mobile-optimized eGift
Card websites saw 55 percent more purchases from smartphones than brands
without mobile optimized eGift Cards. Those brands realized3,700 percent more
salesin 2012 than brands whose sites are not mobile-optimized.


The company also continued its Apple Passbook rollout with retailers including
Sephora, The Body Shop, The Home Depot and more, adding the functionality so
consumers can conveniently store and redeem eGifts from their iPhones. This
added convenience helps accelerate consumers' redemption of their gift cards,
which is also good for retailers since consumers not only spend their
available balances more quickly, they also typically spend more, providing the
sales "lift" that many retailers covet most about gift cards.

Consumers are recognizing that eGift Cards arethe last-minute or on-the-go
gift of choice, with Christmas Eve sales up nearly 90 percent over 2011.
Additionally, more leading retailers tapped into the critical sales-driving
power of eGift Cards by launching programs in time for the December 2012
holidays. This allowed them to take advantage of the CashStar digital gifting
platform's high consumer purchase conversion rates, mobile optimization,
instant gift card delivery and $0 fraud loss guarantee.

Retailers joining CashStar's network of more than 250 brands in the fourth
quarter included:

  oBrooks Brothers
  oCornerstone brands, including Frontgate, Garnet Hill, Grandin Road,
    Ballard Designs and TravelSmith
  oCrate and Barrel
  oGander Mountain
  oHarry & David
  oJiffy Lube
  oTony Roma's
  oTop Golf
  oZ Gallerie

"Christmas 2012 was the first all-out mobile holiday season, with more
consumers than ever shopping from their mobile devices and buying eGift
Cards," said David Stone, co-founder and CEO of CashStar. "Our leadership with
Apple Passbook and holiday sales show that when the user experience is simple
and convenient, consumers are ready to adopt digital currency for eGifts and
payments. As innovations like our Passbook eGift integration accelerate, more
consumers will choose mobile gifting over other alternatives."

About CashStar, Inc.
CashStar is the world's leading digital gifting and incentives company,
preferred by the world's leading retailers. More than 250 brands leverage
CashStar's on-demand B2C and B2B gifting technology and multi-channel
marketing strategies. CashStar's brands acquire new customers, drive
incremental sales, increase loyalty, and boost profitability by delivering
unparalleled personalized, secure, and engaging eGift experiences via email,
mobile and social channels. CashStar's clients includeBest Buy, Chili's Grill
& Bar, Gap, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake
Factory, The Home Depot, andWilliams-Sonoma. To learn more about how CashStar
is constantly innovating the way businesses strategically leverage gifting in
the digital world, please visitwww.cashstar.comor

Pauline Louie
Schwartz MSL
(781) 684-0770

All trademarks are the property of their respective owners

SOURCE CashStar, Inc.

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