Evergrande Ushers In A Good Start to the Slow Season, Achieving Sales of 7.25 billion RMB with 226% year-on-year increase

Evergrande Ushers In A Good Start to the Slow Season, Achieving Sales of 7.25
                 billion RMB with 226% year-on-year increase

PR Newswire

BEIJING, Feb. 5, 2013

BEIJING, Feb. 5, 2013 /PRNewswire/ -- On February 4, a briefing issued by
Evergrande Group, a leading real estate enterprise in China, showed that sales
volume for the first month of 2013 was 7.25 billion RMB, a year-to-year
increase of 226.1%. The total sales areas was 1.168 million square meters, a
year-to-year increase of 212.9%.

During the usual slow season of China's real estate market, Evergrande had a
very good start in 2013. Some analysts believed that recently, influenced by
the good government policy of new-type urbanization, the rigid demand of
China's real estate industry is being gradually eased. First-home buyers and
those buyers trading up have become the mainstream of the market. Evergrande
correctly grasped the current good situation in the market and launched good
products with a strategy of high cost performance for people's livelihoods,
along with a small profit but quick turnover, and gained a rigid demand share
of the market. This has resulted in good performance at a critical moment.

It is worthwhile to mention that the sales target of Evergrande in 2013, which
was announced on January 14, was carefully increased to 100 billion RMB, which
is an increase of 25% from 2012. Also, Evergrande Group officially declared
that it is pursuing the goal of joining the "100 billion club" in China's real
estate industry. Hui Ka Yan, board chairman of Evergrande has said on many
occasions that "whatever target Evergrande makes, it will be surpassed."

Policy experts have pointed out that with the deepening and advancing of the
policy of new-type urbanization construction by the central government in
2013, China's real estate market will welcome a continuous release of pent-up
demand. Evergrande, with its products designed for people's livelihood as its
main business, relying on its prospective city layouts, is making changes to
its sales strategies to take advantage of the changes in the market. By
scientifically controlling the sales steps and reasonably integrating the
amount of products launched, the company will again win the recognition of the
market and support from its investors. Sales prospects are good, and there are
good chances ahead for its development.

In the past four years, Evergrande has realized its commitment to its
investors. Statistics show that the total sales volume of Evergrande in 2012
was 92.32 billion RMB, which was 115.4% of its sales target. It was the fourth
time that Evergrande has surpassed its annual target since 2009 when it became
a listed company.

SOURCE Sina Leju

Contact: Joling, +86-10-5895-1000, 57089497@qq.com
 
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