Barceló Hoteles Selects to Localize Website into Seven Languages

  Barceló Hoteles Selects to Localize Website into Seven

Business Wire

NEW YORK -- February 5, 2013, the world’s largest privately held provider of language
services and translation-related technologies, today announced a new
relationship with Spain-based tourism company Barceló Group, a leading
hospitality group operating more than 140 hotels in 16 countries and 365
travel agencies in 22 countries.

Barceló is implementing’s enterprise-wide translation
management system GlobalLink® to create and maintain in seven
languages, including Spanish, English, French, Italian, German, Portuguese,
and Russian. With a direct integration of GlobalLink into Barceló’s existing
content management system, Barceló is able to make updates in each language,
ensuring that their customers are seeing the latest information specific to
their destination or market.

“Our guests come from all across Europe, America, and throughout the world,”
said Miquel Moyá, Director of Global Distribution for Barceló. “They are
interested in diverse options in a number of geographic locations. Our website
is the first and most direct point of contact with most of them, and we feel
that and GlobalLink content workflow tools help us make the
best impression on our customers in any language.”

“Barceló is an internationally known and well respected hospitality brand, and
they place a strong emphasis on making content accessible to all customers,”
said Phil Shawe, Co-CEO of “We’re very excited that they
have chosen and GlobalLink content workflow solutions to
better reach their customers in markets abroad.”

About Barceló

Barceló Group is one of Spain’s leading tourism companies and one of the most
important hotel and travel agencies worldwide. Family owned, Barceló was
established in Palma de Majorca (Spain) more than 80 years ago and currently
has over 26,000 employees. Barceló Hotels & Resorts, has shown a strong
commitment to both city and destination tourism and continues to grow. Its
hotel and travel divisions operate more than 160 hotels in 16 countries and
365 travel agencies in 22 countries confirming their position as Spain´s third
largest hotel chain, the leading Spanish hotel chain in the U.S., and the 26th
largest worldwide.


With annual revenues of over $300 million, is a leading
provider of enterprise localization services and technology solutions. From
offices in more than 80 cities on five continents, offers a
full range of services in 170+ languages to clients worldwide.’s GlobalLink® Product Suite is used by more than 2,000 global
organizations, including Hilton Worldwide, IKEA, Polo Ralph Lauren, Skype, and
UPS. is part of the TransPerfect family of companies, with
global headquarters in New York and regional headquarters in London and Hong
Kong. For more information, please visit

Ryan Simper, +1 212-689-5555
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