Diet Coke® And Minka Kelly Encourage Fans To Share The Love
Fans Support The Heart Truth® with #ShowYourHeart
ATLANTA, Feb. 5, 2013
ATLANTA, Feb. 5, 2013 /PRNewswire/ -- Showing your heart is always on-trend.
That's why Diet Coke and actress Minka Kelly are blending fashionable style
and the power of expression to support The Heart Truth^® campaign, led by the
National Heart, Lung, and Blood Institute (NHLBI). With a social
media-inspired package at the center of this year's campaign, Diet Coke will
help raise awareness and ignite a digital conversation around The Heart
Truth^®. Fans can join Diet Coke and Minka Kelly in spreading The Heart
Truth^® message that it's never too early – or too late – to learn more about
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For the first-time ever, millions of Diet Coke packages will prominently
feature the hashtag #ShowYourHeart. The hashtag encourages Diet Coke fans to
upload and share heart-inspired photos representing what "showing your heart"
means to them. Throughout the month of February, each photo tagged on Twitter
and Instagram with #ShowYourHeart will trigger a $1 donation from Diet Coke to
the Foundation for the National Institutes of Health (up to $100,000) in
support of women's heart health research programs.
"Through the power of our fans, Diet Coke can raise awareness and support for
The Heart Truth^® campaign," Erik Jenkins, Diet Coke Brand Manager. "We hope
every time someone picks up a Diet Coke can and sees the striking brushstroke
heart design, they'll use the hashtag to join the social conversation
supporting this important cause."
Diet Coke will take the message from the can to the catwalk at the annual Red
Dress Collection^SM Fashion Show on February 6 at the Hammerstein Ballroom in
New York City. Actress Minka Kelly will walk in the show as Diet Coke's
Celebrity Ambassador. Her red gown, designed by Oscar de la Renta, will remind
women to raise awareness for this important cause.
"Every woman can play an active role in her heart health, but many may not
realize it," said Minka Kelly. "I'm so excited to be a part of a campaign that
brings attention to this important issue, and have the opportunity to inspire
other women to get involved."
Joining Minka Kelly at the Red Dress Collection^SM Fashion Show will be five
Diet Coke fans that entered a photo-sharing contest and won a trip to the
star-studded event. These fans uploaded heart-inspired photos with the
#ShowYourHeart hashtag and were selected by Diet Coke.
The Heart Truth^® supporters can visit DietCoke.com/ShowYourHeart, Diet Coke's
Facebook, Twitter and Instagram pages or HeartTruth.gov to learn more about
women's heart health programs and how to donate to the cause.
Diet Coke and The Heart Truth^®
Diet Coke has been a passionate supporter of The Heart Truth^® for the past
six years. The Heart Truth^® raises awareness and funds in support of women's
heart health education and research. It was developed by the NHLBI and is
supported by the American College of Cardiology (ACC). Throughout February,
each photo tagged with #ShowYourHeart on Twitter and Instagram will trigger a
$1 donation from Diet Coke to the Foundation for the National Institutes of
Health (FNIH), up to $100,000.
Diet Coke is also working with the ACC to promote their women's heart health
programs. Through the initiative, ACC will reach more than 150,000 people with
information about preventing heart disease as well as free heart health
screenings in hospitals in select cities throughout February.
Diet Coke's support of The Heart Truth^® campaign is another expression of The
Coca-Cola Company's commitment to bring people together.
Promotions and Advertising
Diet Coke is activating national heart health programs with key retail and
restaurant customers across the nation, including SUBWAY^® Restaurants and HSN
Cares. Together with Diet Coke, SUBWAY^® will donate $50,000 toward heart
health education and research programs.
Additionally, Diet Coke and HSN Cares have joined forces to raise awareness
for women's heart health programs. Watch HSN for specialty items in February
that support The Heart Truth^® campaign. HSN has promised to donate ten
percent of the purchase price for these specified items to the FNIH in support
of women's heart health programs.
The Coca-Cola Company
TheCoca-ColaCompany(NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and stillbrands. Led
byCoca-Cola, the world's most valuable brand, our Company's portfolio
features 15 billion-dollar brands includingDiet Coke,
Fanta,Sprite,Coca-ColaZero, vitaminwater,Powerade,Minute Maid,Simply,
Georgia andDel Valle. Globally, we are the No. 1 provider of
sparklingbeverages, ready-to-drink coffees, and juices and juice drinks.
Through the world's largest beverage distribution system, consumers in more
than 200 countries enjoy ourbeveragesat a rate of 1.8 billion servings a
day. With an enduring commitment to building sustainable communities, our
Company is focused on initiatives that reduce our environmental footprint,
supportactive,healthy living, create a safe, inclusive workenvironmentfor
our associates, and enhance the economic development of the communities where
we operate. Together with our bottling partners, we rank among the world's top
10 private employers with more than 700,000 system associates. For more
information, visitwww.coca-colacompany.com, follow us on Twitter
athttp://twitter.com/CocaColaor visit our blog,Coca-ColaUnbottled,
The Heart Truth^® Campaign
The Heart Truth^® is a national awareness campaign for women about heart
disease and is sponsored by the National Heart, Lung, and Blood Institute
(NHLBI), part of the National Institutes of Health, U.S. Department of Health
and Human Services. Through the campaign, the NHLBI leads the nation in a
landmark heart health awareness movement that is being embraced by millions
who share the common goal of better heart health for all women.
The centerpiece of The Heart Truth^® is the Red Dress^SM, which was introduced
as the national symbol for women and heart disease awareness in 2002 by the
NHLBI. The Red Dress^SM reminds women of the need to protect their heart
health, and inspires them to take action.
To learn more, visitwww.hearttruth.gov.
©2013 The Coca-Cola Company. The Heart Truth and its logo are trademarks of
HHS. Red Dress Collection is a service mark of HHS. Participation by
Coca-Cola does not imply endorsement by HHS/NIH/NHLBI.
SOURCE The Coca-Cola Company
Contact: Susan Stribling, +1-404-676-4120, firstname.lastname@example.org
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