NPD: $14.8B SPENT ON VIDEO GAME CONTENT IN U.S. FOR 2012

     (The following press release from the NPD Group was received by e-mail and 
was reformatted. The sender verified the statement.) 
FOR IMMEDIATE RELEASE                                                            
RESEARCH SHOWS $14.80 BILLION SPENT ON VIDEO GAME CONTENT IN THE U.S. FOR 2012   
PORT WASHINGTON, NEW YORK, February 5, 2013 – According to the 2012 Games 
Market Dynamics: U.S.* report from global information company, The NPD Group, 
in addition to the $7.09 billion spent in the U.S. by consumers on new physical 
video and PC game software during 2012, the total consumer spend on other 
physical forms of content (used and rental) reached $1.79 billion, and content 
in digital format (full game and add-on content downloads, subscriptions, 
mobile games and social network games) generated $5.92 billion.                  
“When including all other forms of content spending outside of new physical 
games, the 2012 U.S. games market was more than twice as large as the total 
spending on new physical games alone,” said Liam Callahan, industry analyst, 
The NPD Group. “There were divergent trends when looking at content spending in 
2012 as a whole, with a decrease of 21 percent in spending on physical content 
while digital content spending grew 16 percent; both formats combined for a 
total decline of 9 percent for the year.”                                        
Methodology                                                                      
The estimates are published in NPD’s report, Games Market Dynamics:  U.S. 
(formerly known as the Games Industry:  Total Consumer Spend) –released by The 
NPD Group in February 2013 - and are derived leveraging NPD’s portfolio of 
physical POS tracking (Retail Tracking Service) and consumer research including 
the Games Acquisition Monitor, Video Game and PC Game Subscriptions Report and 
Consumer Tracking Service. It also incorporates consumer spend estimation 
provided by NPD retail and publisher partners, and calibration with third-party 
sources.                                                                         
*The NPD Group has enhanced its Games Market Dynamics information in 
conjunction with retail and publishing partners, and third-party sources to 
allow for improved visibility into alternative channels. Due to these periodic 
updates, care should be taken when comparing any data in this press release to 
prior Games Market Dynamics press releases. 
About The NPD Group, Inc. 
The NPD Group<http://www.npd.com/> provides global information and advisory 
services to drive better business decisions.  By combining unique data assets 
with unmatched industry expertise, we help our clients track their markets, 
understand consumers, and drive profitable growth.  Sectors covered include 
automotive, beauty, entertainment, fashion,   food / foodservice, home, office 
supplies, sports, technology, toys, video games, and wireless.  For more 
information, visit http://www.npd.com/ 
(kgt)NY 
 
 
Press spacebar to pause and continue. Press esc to stop.