(The following press release from the NPD Group was received by e-mail and
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FOR IMMEDIATE RELEASE
RESEARCH SHOWS $14.80 BILLION SPENT ON VIDEO GAME CONTENT IN THE U.S. FOR 2012
PORT WASHINGTON, NEW YORK, February 5, 2013 – According to the 2012 Games
Market Dynamics: U.S.* report from global information company, The NPD Group,
in addition to the $7.09 billion spent in the U.S. by consumers on new physical
video and PC game software during 2012, the total consumer spend on other
physical forms of content (used and rental) reached $1.79 billion, and content
in digital format (full game and add-on content downloads, subscriptions,
mobile games and social network games) generated $5.92 billion.
“When including all other forms of content spending outside of new physical
games, the 2012 U.S. games market was more than twice as large as the total
spending on new physical games alone,” said Liam Callahan, industry analyst,
The NPD Group. “There were divergent trends when looking at content spending in
2012 as a whole, with a decrease of 21 percent in spending on physical content
while digital content spending grew 16 percent; both formats combined for a
total decline of 9 percent for the year.”
The estimates are published in NPD’s report, Games Market Dynamics: U.S.
(formerly known as the Games Industry: Total Consumer Spend) –released by The
NPD Group in February 2013 - and are derived leveraging NPD’s portfolio of
physical POS tracking (Retail Tracking Service) and consumer research including
the Games Acquisition Monitor, Video Game and PC Game Subscriptions Report and
Consumer Tracking Service. It also incorporates consumer spend estimation
provided by NPD retail and publisher partners, and calibration with third-party
*The NPD Group has enhanced its Games Market Dynamics information in
conjunction with retail and publishing partners, and third-party sources to
allow for improved visibility into alternative channels. Due to these periodic
updates, care should be taken when comparing any data in this press release to
prior Games Market Dynamics press releases.
About The NPD Group, Inc.
The NPD Group<http://www.npd.com/> provides global information and advisory
services to drive better business decisions. By combining unique data assets
with unmatched industry expertise, we help our clients track their markets,
understand consumers, and drive profitable growth. Sectors covered include
automotive, beauty, entertainment, fashion, food / foodservice, home, office
supplies, sports, technology, toys, video games, and wireless. For more
information, visit http://www.npd.com/
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