IBM Simplifies Big Data and Cloud Computing Adoption with New PureSystems Offerings

  IBM Simplifies Big Data and Cloud Computing Adoption with New PureSystems

New Technologies Enable Organizations Such as the New York Stock Exchange and
the Nielsen Company to Manage and Analyze Enormous Volumes of Data

PR Newswire

ARMONK, N.Y., Feb. 5, 2013

ARMONK, N.Y., Feb. 5,2013 /PRNewswire/ --Making it easier for organizations
to quickly adopt and deploy big data and cloud computing solutions, IBM (NYSE:
IBM) today announced major advances to its PureSystems family of expert
integrated systems.

(Logo: )

Now, organizations challenged by limited IT skills and resources can quickly
comb through massive volumes of data and uncover critical trends that can
dramatically impact their business. The new PureSystems models also help to
remove the complexity of developing cloud-based services by making it easier
to provision, deploy and manage a secure cloud environment. Together, these
moves by IBM further extend its leadership in big data and next generation
computing environments such as cloud computing, while opening up new
opportunities within growth markets and with organizations such as managed
service providers (MSPs).

Across all industries and geographies, organizations of various sizes are
being challenged to find simpler and faster ways to analyze massive amounts of
data and better meet client needs. According to IDC, the market for big data
technology and services will reach $16.9 billion by 2015, up from $3.2 billion
in 2010.^1 At the same time, an IBM study found that almost three-fourths of
leaders surveyed indicated their companies had piloted, adopted or
substantially implemented cloud in their organizations – and 90 percent expect
to have done so in three years.^2 While the demand is high, many organizations
do not have the resources or skills to embrace it.

Today's news includes PureData System for Analytics to capitalize on big data
opportunities; a smaller PureApplication System to accelerate cloud
deployments for a broader range of organizations; PureApplication System on
POWER7+ to ease management of transaction and analytics applications in the
cloud; additional options for MSPs across the PureSystems family including
flexible financing options and specific  MSP Editions to support new services
models; and SmartCloud Desktop Infrastructure to ease management of virtual
desktop solutions. 

New Systems Tuned for Big Data

The new IBM PureData System for Analytics, powered by Netezza technology,
features 50 percent greater data capacity per rack^3 and is able to crunch
data 3x faster^4, making this system a top performer, while also addressing
the challenges of big data. The IBM PureData System for Analytics is designed
to assist organizations with managing more data while maintaining efficiency
in the data center – a major concern for clients of all sizes.

With IBM PureData System for Analytics, physicians can analyze patient
information faster and retailers can better gain insight into customer
behavior. The New York Stock Exchange (NYSE) relies on PureData System for
Analytics to handle an enormous volume of data in its trading systems and
identify and investigate trading anomalies faster and easier.

"NYSE needs to store and analyze seven years of historical data and be able to
search through approximately one terabyte of data per day, which amounts to
hundreds in total," said Emile Werr, head of product development, NYSE Big
Data Group and global head of Enterprise Data Architecture and Identity Access
Management for NYSE Euronext. "The PureData System for Analytics powered by
Netezza system provides the scalability, simplicity and performance critical
in being able to analyze our big data to deliver results eight hours faster
than on the previous solution, which in our world is a game changer when you
look at the impact on businesses every second that passes."

The Nielsen Company, leading global information and measurement company,
provides clients with a comprehensive understanding of consumers and their
behavior leveraging Netezza technology to deliver complex analytic

"Recently, Nielsen tested two major competitors with their latest products to
tackle our highly complex analytic workload," said John Naduvathusseril, chief
data architect, the Nielsen Company. "Both vendors did not match up on
consistent performance, simplicity, data refresh speed and overall performance
of our reporting needs. Other vendors require customization, which we cannot
sustain and they still did not deliver the kind of performance as the PureData
System for Analytics."

The IBM PureData System for Analytics is powered by Netezza technology. It is
a strategic part of the IBM Big Data Platform, an integrated architecture that
is intended to help organizations achieve Smarter Analytics by leveraging
workload optimized systems that work together to tackle advanced analytics.

To help clients assess their big data competency, visit:

IBM Makes Cloud Simpler for All Businesses to Adopt

By simplifying and accelerating cloud deployment platforms, organizations of
all sizes and across geographies can increase business agility, minimize
business risk and speed time-to-revenue.

One segment of the market in particular that will benefit from today's
announcement is MSPs. MSPs are helping midmarket companies solve complex
challenges. However, to grow their businesses, MSPs need to expand their IT
infrastructure and service delivery capabilities while minimizing the
disruption and risk that often comes with growth. Today, IBM brings to market
new offerings designed specifically for MSPs including new MSP Editions,
flexible "pay as you grow" financing options, and enhanced marketing and sales
support. These offerings are all designed to help MSPs deliver a robust cloud
infrastructure that will enable them to drive new revenue streams.

Overall, IBM is introducing new cloud options tailored for the data center
that allow businesses of all sizes to free up time and money to focus on
innovation. These offerings include:

  oSmaller PureApplication System: This new "mini" model offers organizations
    with limited budgets and resources a "cloud in a box." It provides all of
    the infrastructure and management software necessary to quickly develop
    and deploy new applications in the cloud or on-premise, while helping to
    remove complex, time- and labor-intensive processes. With smaller
    configurations, this model opens up new opportunities for MSPs and within
    growth markets without sacrificing performance.
  oPureApplication System on POWER7+: This system provides larger
    enterprises, particularly those in financial services and insurance, the
    ability to better manage and maintain compute and transaction-intensive
    applications across environments, including the cloud, where up-time and
    performance are mission critical. In growth markets where large
    enterprises are already running many high performance applications on
    Power systems, this new offering helps them get to the cloud quickly and
    run those applications more efficiently. IBM issued a related announcement
    today with details on its new Power Systems and Storage Systems.
  oExpanded Software Patterns Catalogue: Accessible through the PureSystems
    Centre, patterns are an innovative approach that automates software
    management – dramatically reducing the time it takes to install, manage
    and maintain applications. In addition to third-party ISV patterns, new
    patterns for IBM software include those for mobile application management,
    application integration, asset management and social business including
    IBM Web Experience Patterns for WebSphere Portal Server and Web Content
    Manager; IBM Connections Hypervisor Edition; and IBM Mixed Language
    Application Modernization Pattern.
  oManaged Service Provider Editions for PureFlex System and Flex Systems:
    IBM has created "MSP Editions" for IBM PureFlex System and IBM Flex
    Systems that provide an accelerated cloud deployment platform that is
    faster to implement, easier to manage, and more cost effective than the
    MSP having to build the platform themselves, helping them to cut operating
    expenses, such as systems administration and setup. As part of the MSP
    Editions, and only available to MSPs that are registered IBM Business
    Partners, IBM is offering attractive pricing and finance options that are
    designed to match the cash flow considerations and investment priorities
    of MSPs.
  oSmartCloud Desktop Infrastructure: IBM is also announcing a new SmartCloud
    Desktop Infrastructure offering, for IBM PureFlex System and Flex Systems.
    This new offering will enhance the overall quality and reliability of
    virtual desktops and enables IT managers to easily manage, secure and
    deploy virtual desktop solutions. Clients can now securely deploy desktop
    access to mobile devices. This capability will allow clients to set up
    desktop access in minutes and provides rapid recovery from theft, failure
    and disasters.

PureSystems is part of IBM SmartCloud offerings, a portfolio of
enterprise-class cloud computing technologies and services built on open
standards that provides flexible deployment options including PureSystems and
IBM SmartCloud services. IBM helps clients build private clouds with IBM
SmartCloud Foundation, which provides a common cloud operating environment
across the different deployment options. IBM SmartCloud helps clients quickly
build and scale private clouds and hybrid clouds for cloud capabilities such
as Infrastructure-as-a-Service and Platform-as-a-Service.

PureApplication System also continues to gain momentum with the independent
software vendor (ISV) community. IBM works with 275 ISVs to offer more than
325 applications across 21 industries that are validated "Ready for

"IBM PureApplication System with the POWER7+ architecture offers a greater
level of stability and flexibility for our shared customers. Most importantly,
we expect to offer an even lower cost of ownership to our customers by
optimizing the Manhattan Supply Chain Process Platform with the IBM
PureApplication System," said David Landau, vice president product management,
Manhattan Associates.

IBM Global Financing

While technology options for businesses are growing rapidly, companies are
searching for strategic solutions to help them shift spending away from
maintaining infrastructure to investing for growth. IBM Global Financing can
help credit-qualified clients acquire IBM PureSystems with affordable payment
programs that allow clients to keep their cash while accelerating return on
investment and lowering total cost of ownership. Financing plans include
flexible financing options on IBM PureApplication and PureData Systems,
including a 0% loan for up to 36 months or a 90-day payment deferral.

For more information on IBM Global Financing, please visit

For more information on IBM's Smarter Computing initiative, visit:

1 – Worldwide Big Data Technology and Services 2012-2015 Forecast (IDC
#233485), March 2012

2 - 2011 IBM Institute for Business Value/Economist Intelligence Unit
Cloud-Enabled Business Model Survey

3 – Capacity of IBM PureData System for Analytics N2001 compared to previous
generation IBM PureData System for Analytics N1001.

4 - Based on a comparison of the IBM PureData System for Analytics N2001 to
the IBM PureData System for Analytics N1001. The performance speed refers to
the query times on both macro-analytic and mixed workload tests as conducted
in IBM engineering lab benchmarks. The N2001 query times were an average of 3x
faster than those of the N1001. Individual results may vary.

Media Contacts:
Liz                               Payal Patel Cudia            Chris
Campbell                                      Rubsamen
IBM Communications     IBM                                  IBM Communications
(617)                             (781) 640-6764      (914) 319-8156


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