SMILES Forms a Partnership with Camisaria Colombo
SAO PAULO, Feb. 5, 2013
SAO PAULO, Feb. 5, 2013 /PRNewswire/ -- GOL Linhas Aereas Inteligentes S.A.
(BM&FBOVESPA: GOLL4 and NYSE: GOL), (S&P: B, Fitch: B+, Moody's: B3), the
largest low-cost and low-fare airline in Latin America, announces that SMILES
has just signed its first nationwide agreement with a leading retail chain,
Camisaria Colombo. As of now, store customers who are registered with loyalty
program will be able to accumulate points with SMILES.
"We are seeking partners who, like Colombo, add value and attractiveness to
our program", declared Denis Piovezan, Vice-President of SMILES. "Camisaria
Colombo is now the biggest menswear chain in Brazil and will offer SMILES
members the possibility of accumulating miles in around 400 points of sale
throughout the entire country".
For Alvaro Jabur Maluf Jr, CEO of Camisaria Colombo, "the choice of SMILES as
the chain's loyalty program is fully aligned with our commitment to offer
Colombo's 2.5 million customers innovative and attractive products with a
better cost/benefit ratio, given that the program is 100% in line with the
needs and aspirations of our target public, as well as being an additional
tool for increase long-lasting relations with Colombo's customers".
The accumulated miles can be redeemed for air tickets, called premium tickets,
for GOL flights throughout Brazil, Latin America and the Caribbean and
throughout five continents with the partner airlines. With the new purchasing
platform, SMILES Shopping, it is also possible to redeem items such as
electronics items, tickets for shows, home appliances, furniture, toys, bed,
table and bath linen, books and make-up, among many others.
Edmar Lopes - CFO
Andre Brandi - Planning and IR Manager
Gustavo Mendes - Investor Relations
Jenifer Nicolini - Investor Relations
Phone: (11) 2128-4700
Phone: (11) 2128-4183
ABOUT GOL LINHAS AEREAS INTELIGENTES S.A.
GOL Linhas Aereas Inteligentes S.A. (Bovespa: GOLL4 and NYSE: GOL), the
largest low-cost and low-fare airline in Latin America, offers around 900
daily flights to 65 destinations in 10 countries in South America, Caribbean
and the United States.
SOURCE GOL Linhas Aereas Inteligentes S.A.
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