Chester Cheetah Infiltrates App Universe With "CHEETOS Mobile App of Massive Distraction" Games

 Chester Cheetah Infiltrates App Universe With "CHEETOS Mobile App of Massive
                              Distraction" Games

CHEETOS Brand Extends Presence in Social Sphere with its First App for iPhone,
iPad, iPad Mini and iPod Touch

PR Newswire

PLANO, Texas, Feb. 5, 2013

PLANO, Texas, Feb. 5, 2013 /PRNewswire/ --The CHEETOS brand, the most playful
snack brand in the world and a leading brand from PepsiCo's Frito-Lay division
unleashed its "CHEETOS Mobile App of Massive Distraction" on the App Store.
"CHEETOS Mobile App of Massive Distraction" is the brand's first-ever app for
iPhone, iPad and iPod touch, delivering some playful CHEETOS fun to help break
up the daily routine.

The app includes two great games for CHEETOS fans. Fans can challenge CHEETOS
brand spokescat Chester Cheetah to a thumb war battle royale in "Thumble
Rumble" or navigate gravity-defying CHEETOS snacks through challenging
obstacles in "Hovercheese." The games serve as a playful distraction for adult
fans, taking advantage of the accelerometer and gyroscope of iPhone, iPad and
iPod touch to create an engaging experience with Chester's silly and
mischievous personality.

"'CHEETOS Mobile App of Massive Distraction' taps the spirit of the CHEETOS
brand – adding a bit of playfulness into everyday situations," said Ram
Krishnan, vice president of marketing for Frito-Lay North America. "Whether
it's waiting in line at the store or staying at home on a rainy day, the games
offer an easy and fun way to break from the daily routine and put a smile on
your face."

In "Hovercheese," players use the accelerometer by blowing into the microphone
on their iPhone, iPad or iPod touch to propel a CHEETOS snack while avoiding
unforeseen obstacles. With the help of Chester Cheetah and savvy developers,
the brand pushes fun to a whole new level as snack fans can digitally play
with flying CHEETOS snacks without making a mess. Users tilt their iPhone,
iPad or iPod touch to apply varying degrees of force and speed to keep the
CHEETOS snack floating along course and escaping unexpected objects.

Fans can digitally declare a thumb war in "Thumble Rumble" against six
different Chester opponents, like "Cheddar Shredder" or "Blockhead" by tapping
the screen to dodge, pin and use combo moves to win. Pattern recognition is
key as players must learn how to move around according to each Chester thumb
attack.

Consumers can enter UPC codes found onCHEETOS snack packages to unlock
special game features such as extra lives and mysterious opponents.

The "CHEETOS Mobile App of Massive Distraction" App is available for free from
the App Store on iPhone, iPad and iPod touch or at www.itunes.com/appstore.

To learn more about the new "CHEETOS Mobile App of Massive Distraction" App,
visit CHEETOS on Facebook at www.facebook.com/Cheetos.

About CHEETOS

CHEETOS is one of the billion-dollar brands that makes up Frito-Lay North
America, the $13 billion convenient foods business unit of PepsiCo (NYSE:
PEP), which is headquartered in Purchase, NY. Learn more about CHEETOS by
visiting www.cheetos.comor www.facebook.com/Cheetos.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more
than $1 billion each in annual retail sales. Our main businesses – Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable
foods and beverages that are loved throughout the world. PepsiCo's people are
united by our unique commitment to sustainable growth by investing in a
healthier future for people and our planet, which we believe also means a more
successful future for PepsiCo. We call this commitment Performance with
Purpose: PepsiCo's promise to provide a wide range of foods and beverages for
local tastes; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect, support and
invest in the local communities where we operate. For more information, please
visit www.pepsico.com.

Follow PepsiCo:

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SOURCE Frito-Lay North America

Website: http://www.cheetos.com
Contact: Chris Kuechenmeister, Frito-Lay, +1-972-334-2044,
Chris.Kuechenmeister@fritolay.com
 
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