Nickelodeon Launches Dora Rocks! New Limited-Edition Product Line

      Nickelodeon Launches Dora Rocks! New Limited-Edition Product Line

Preschoolers, Get Ready to Rock Out!

PR Newswire

NEW YORK, Feb. 5, 2013

NEW YORK, Feb. 5, 2013 /PRNewswire/ -- Nickelodeon today announced an
exclusive apparel, toy and specialty goods line inspired by Dora Rocks!, the
music-themed  half-hour primetime special which premiered in January.
Available now exclusively at Target stores nationwide and on
through April, the product line features musical elements, vivid colors and a
fresh new outfit for Dora. Emmy award-winning Dora the Explorer currently
reaches more preschoolers than any other show on television (12.4 million),
and averages a 4.9/661,000 K2-5 and 1.5 million total viewers.

"We are excited to bring the Dora Rocks! experience to Target's guests," said
Ron Johnson, senior vice president of Retail Development, Nickelodeon Consumer
Products. "Dora Rocks! extends the interactivity kids and parents have come to
expect from the show, bringing Dora into their homes with specially designed

Dora Rocks! features an array of themed products, only available at Target,

  oExclusive apparel and accessories such as T-shirts, backpacks, shoes and
  oA DVD package, distributed by Paramount Home Entertainment, featuring the
    direct-to-DVD release of "Dora Rocks!"
  oDora Rocks! Music from the Special & More CD featuring 12 upbeat tracks
    including the series theme song and tunes from the television special
  oDora Rocks! themed bedding, toys, games, headphones, musical instruments,
    books and activities.

In "Dora Rocks," Benny has a sing-along party where he and Dora perform a
special song together. Before they arrive at Benny's Barn, Dora and Boots
must use a microphone for the animals to create a rocky avalanche to cross
Rumble Canyon. When they discover that Benny forgot to send out invitations
to his party, they use the microphone again to call all of their friends to
the barn for the sing-along.

Nickelodeon's award-winning website,, offers parents and
preschoolers the opportunity tolearn more about the "Dora Rocks!" special and
print out activities like a musical learning pack, make your own microphone,
puppet theatre, and much more. Parents are able to submit videos of their
kids rocking out to the song from the special for a chance to see them in a
music video on TV and on the website. The website features a brand new online
game for kids, Dora Rocks!: A Sing-Along Party Game and a Dora fan club
sweepstakes giving away the ultimate music party, plus other Dora Rocks!

About Nickelodeon
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation, books, and feature films. Nickelodeon's U.S. television network is
seen in almost 100 million households and has been the number-one-rated basic
cable network for 18 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos
are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

SOURCE Nickelodeon

Contact: Tori Fernandes, +1-212-846-4942,
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