Harley-Davidson, Inc : HARLEY-DAVIDSON, INC. INCREASES DIVIDEND

       Harley-Davidson, Inc : HARLEY-DAVIDSON, INC. INCREASES DIVIDEND

MILWAUKEE, February 5, 2013 -- Harley-Davidson, Inc. (NYSE: HOG) announced
today that its Board of Directors approved a cash dividend of $0.21 per share
for the first quarter of 2013, an increase of 35.5% compared to the
fourth-quarter 2012 dividend of $0.155 per share. The dividend is payable
March 1, 2013 to the holders of record of the Company's common stock on
February 19, 2013.

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company
and Harley-Davidson Financial Services.

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Media Contact: Bob Klein (414) 343-8664
Financial Contact: Amy Giuffre (414) 343-8002

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Source: Harley-Davidson, Inc via Thomson Reuters ONE
HUG#1675700
 
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