Jimmy Dean® Brand Warms up Mornings with the Launch of Several New Tasty Breakfast Offerings

  Jimmy Dean® Brand Warms up Mornings with the Launch of Several New Tasty
  Breakfast Offerings

Just in Time for National Hot Breakfast Month, America’s Favorite Traditional
Breakfast Brand Introduces a Variety of Delicious and Convenient New Breakfast

Brand Expands its Popular Line of Delights by Jimmy Dean^™ with New Delights
Flatbread Sandwiches

Business Wire

CHICAGO -- February 5, 2013

Timed to February’s celebration of National Hot Breakfast Month, Jimmy Dean^®
brand (www.jimmydean.com), America’s favorite traditional breakfast sausage
brand*, announced today the roll out of several new savory product offerings
across its frozen and refrigerated protein breakfast platforms. Taking the
chill out of the mornings, the introduction of several new warm and satisfying
breakfast offerings provide consumers with a wider variety of tasty options
for starting their mornings off right.

Jimmy Dean Expands Popular Delights by Jimmy Dean^™ Line, Including the
Introduction of New Delights Flatbread Sandwiches

With consumers increasingly seeking out breakfast offerings that deliver on
nutrition, convenience and taste, the Jimmy Dean brand is expanding its
Delights by Jimmy Dean line of frozen breakfast options with the introduction
of new Delights Flatbread Sandwiches. For under 300 calories, Delights by
Jimmy Dean offer consumers a great-tasting breakfast without the guilt.
Available in the frozen section of grocery stores nationwide, the newest
additions to the popular line of Delights by Jimmy Dean breakfasts include:

  *Delights by Jimmy Dean Turkey Sausage, Egg & Cheese Flatbread – combines
    hearty Jimmy Dean turkey sausage with egg and cheese on a honey wheat
    flatbread. Each serving contains 250 calories, 12 grams of fat and 15
    grams of protein.
  *Delights by Jimmy Dean Bacon, Egg & Cheese Flatbread – combines savory
    Jimmy Dean bacon with egg and cheese on a honey wheat flatbread. Each
    serving contains 230 calories, 12 grams of fat and 11 grams of protein.
  *Delights by Jimmy Dean Egg White with Spinach & Mozzarella-Style Cheese
    Flatbread – the first meatless options in the Delights by Jimmy Dean line,
    the sandwich combines egg white with spinach & mozzarella-style cheese on
    a honey wheat flatbread. Each serving contains 160 calories, 4.5 grams of
    fat and 11 grams of protein.

For those looking for a better-for-you breakfast option when making
traditional breakfast favorites for the family, Jimmy Dean brand is also
adding the first flavor variety to its fully cooked line of turkey sausage
products. Available in the refrigerated section of grocery stores nationwide,
the newest addition to the Jimmy Dean line of convenient, fully cooked options

  *Jimmy Dean Fully Cooked Maple Turkey Sausage Patty – combining sweet and
    savory tastes, fully cooked maple turkey sausage provides a quick and
    better-for-you way to add delicious flavor to any breakfast.

Jimmy Dean Warms up Breakfast with a Variety of Savory, New Breakfast Items

Whether it’s enjoying breakfast at home with the family or taking it
on-the-go, the Jimmy Dean line of frozen convenience breakfast products make
it quick and easy for families to enjoy a satisfying, delicious breakfast any
day of the week. Available in the frozen section of grocery stores nationwide,
the newest additions to the Jimmy Dean line of convenient breakfast items

  *Jimmy Dean Biscuit & Sausage Gravy Bowl – a classic breakfast combination
    of Jimmy Dean sausage gravy and buttermilk biscuits now in a convenient
    microwaveable bowl that offers home-cooked flavor in three minutes.
  *Jimmy Dean Snack Size Chicken Biscuit Sandwich – two handheld mini chicken
    sandwiches on a biscuit, bringing southern style chicken to the breakfast
    table. Ready in about a minute from the microwave, these mini sandwiches
    offer chicken-lovers a quick and tasty breakfast or a satisfying anytime
  *Jimmy Dean Meat Lovers Sandwich – two tasty Jimmy Dean sausage patties,
    egg and cheese on an English muffin. The sandwich contains two times more
    meat than the leading breakfast sandwich**, offering consumers a hearty,
    satisfying breakfast to start the day.

“As we head into the heart of winter and mornings become increasingly colder,
nothing beats a warm, savory breakfast with protein to start the day,” said
Amy Grabow, VP, Marketing,Jimmy Dean brand. “Knowing that our consumers are
rushed during the mornings and shouldn’t have to forego a hearty breakfast at
home, we’ve expanded our line of frozen and refrigerated convenience breakfast
offerings to make it easier for them to enjoy their favorite Jimmy Dean
breakfast in minutes.”

Added Grabow, “Whether it’s a traditional breakfast or a new option on-the-go
like our new Delights Flatbread Sandwiches, this winter season we’re serving
up a variety of delicious and savory breakfast items to help ensure everyone
gets a great start to their morning.”

The new Jimmy Dean breakfast products will be available in grocery stores
nationwide beginning this month. For more information on the Jimmy Dean brand
product portfolio, visit www.JimmyDean.com.

*Share of Breakfast Sausage andFrozen Protein BreakfastCategories,number
onein DollarSales and Volume Salesdata perIRI FDM + WM 52 weeks ending
January 6, 2013.

**Leading breakfast sandwich: Jimmy Dean Sausage, Egg and Cheese Croissant

About Jimmy Dean

Jimmy Dean brand is America’s favorite protein breakfast brand*. Since 1969,
the brand has ensured quality in every plate, providing warm, satisfying
breakfast options the whole family can enjoy. Jimmy Dean Fresh Roll Breakfast
Sausage, Fresh Links & Patties, Fully Cooked Sausage Links & Patties, Omelets,
Skillets, Sandwiches, Breakfast Bowls, Heat 'N Serve Sausage Links & Patties,
and Pancakes & Sausage on a Stick boast full flavors and top quality
ingredients guaranteed to make any meal the best.

About The Hillshire Brands Company

The Hillshire Brands Company (NYSE: HSH) is a leader in meat-centric food
solutions for the retail and foodservice markets. The company generates nearly
$4 billion in annual sales and has approximately 9,500 employees. Hillshire
Brands’ portfolio includes iconic brands such as Jimmy Dean, Ball Park,
Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies, as
well as artisanal brands Aidells and Gallo Salame. For more information about
the company, please visit www.hillshirebrands.com.


The Hillshire Brands Company
Sara Matheu, +1-312-614-8722
Amanda Murphy, +1-201-806-3139
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