Pfizer and LiveWorld Co-Sponsor Social Media Week 2013

  Pfizer and LiveWorld Co-Sponsor Social Media Week 2013

     Keynote Will Address Social Media Engagement in Regulated Industries

Social Media Week 2013

Business Wire

NEW YORK & SAN JOSE, Calif. -- February 5, 2013

In participation with Social Media Week 2013, Pfizer Inc. and LiveWorld will
join together to co-sponsor three keynote panels on February 20, 2013 at
Pfizer Corporate Headquarters in New York City. The theme for Social Media
Week is “Open & Connected: Principles for a Collaborative World.”

Pfizer and LiveWorld will host a variety of presentations and panels to
educate regulated and consumer-sensitive industries such as pharma, finance,
and consumer packaged goods on the benefits and best practices of social media
monitoring, moderation, efficient process flow, and healthcare education. The
panels will further explore and address social media crises, regulatory
constraints and brand-sensitive environments.

With case studies from Pfizer, Cleveland Clinic, Wilson Sonsini, Goodrich &
Rosati, and P&G, presenters will highlight and discuss the most valuable
lessons and applications for brand-regulated social channels. These panels
will bring together social media experts from both the legal and marketing
disciplines for a discussion with a focus on pragmatic approaches to move a
business forward.

“We are pleased to join LiveWorld in hosting several quality presentations at
Social Media Week to address critical topics for our industry,” said Andrew
Topen, Vice President, Pfizer Global Media Relations and Digital
Communications. “Exploring the potential of social applications is timely and
crucial to our industry. We are looking forward to great discussions.”

Many companies in regulated industries have been reluctant to engage in social
media. The presentations at Pfizer will explore how social media offers
pharmaceutical companies and other regulated business the opportunity to
engage effectively with their target audiences through social media channels.

“Consumers have been seeking social media based engagement and support on
healthcare subjects since the earliest days of online community,” said
LiveWorld Chairman & CEO, Peter Friedman. “We are excited to co-host this
series of events with Pfizer which advances the category by demonstrating the
benefits for health care brands of pro-active participation in social media.”

In addition, LiveWorld will host the opening reception for Social Media Week
during which Ekaterina Walter, Social Innovator at Intel, will be signing and
giving way 50 copies of her new book “Think Like Zuck.”

Pfizer Inc.: Working together for a healthier world™

At Pfizer, we apply science and our global resources to improve health and
well-being at every stage of life. We strive to set the standard for quality,
safety and value in the discovery, development and manufacturing of medicines
for people and animals. Our diversified global health care portfolio includes
human and animal biologic and small molecule medicines and vaccines; as well
as many of the world’s best-known consumer products. Every day, Pfizer
colleagues work across developed and emerging markets to advance wellness,
prevention, treatments and cures that challenge the most feared diseases of
our time. Consistent with our responsibility as the world’s leading
biopharmaceutical company, we also collaborate with health care providers,
governments and local communities to support and expand access to reliable,
affordable health care around the world. Formore than 150 years,Pfizer has
worked to makea difference for all who rely on us.

About LiveWorld

LiveWorld, a user content management company, is a trusted partner to the
world’s largest brands, including the number-one companies in retail, CPG,
pharmaceutical, and financial/travel services. We revolutionize the management
of user content through innovative proprietary technology, leading edge
services, and deep integration with client marketing and customer support
teams. Scaling human review of user content and human touch points, LiveWorld
removes obstacles that brands face, allowing them to engage more deeply in
social media. In an innovative approach that encompasses review, management,
and analysis of user content, LiveWorld provides 24/7 brand protection through
“always on” moderation and engagement across social channels, applications,
and sites. The LiveWorld solution offers a competitive advantage through
management of user content in sheer volume, resulting in amplified brand
presence, and proven to improve social media marketing and increase customer
loyalty. LiveWorld is headquartered in California, with offices in San Jose,
CA and New York City. For more information, go to Follow us
at @LiveWorld.


LiveWorld, Inc.
David Houston, 408-615-8496 (IR)
TallGrass PR
Erica Rutan, 908-229-0724 (PR)
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