WWE® Superstar John Cena® Headlines SXSW 2013 Panel
STAMFORD, Conn. & SAN FRANCISCO -- February 5, 2013
WWE, (NYSE: WWE) a sports entertainment company, and Echo, the first and
largest real-time web platform provider, today announced that they will share
the strategies behind WWE’s award-winning digital programs at SXSW 2013. The
panel will feature a candid discussion with WWE Superstar John Cena, the third
most followed U.S. athlete on Facebook and Twitter with more than 17 million
fans combined, and provide insight into how the 10-time WWE Champion utilizes
social media to extend WWE’s brand and connect with fans.
WWE recognizes the tremendous opportunity that social media presents to extend
storylines, deliver exclusive content and develop new characters, while
enabling fans to connect directly with their favorite Superstars and WWE. With
more than six hours of domestic weekly programming, 300 live events each year
and broadcast in more than 145 countries, WWE is in a unique position to unite
the web, mobile, television and live audience experiences under an integrated
digital strategy, with the goal of building the ultimate interactive
experience for fans.
Last year, WWE launched an unprecedented second screen experience, “WWE
Active,” on its WWE flagship app, which has been downloaded more than 3.5
million times since its debut. This panel will explore how WWE is leveraging
creative, media, technology and talent to become one of the most widely
respected and successful brands in social TV.
Date/Time: Saturday, March 9, 11:00am – 12:00pm CST
Location: Sheraton Austin Capitol, 701 East 11th St, Room EFGH
Title: Get Ready to Rumble! How WWE Is Crushing Social TV
With more than 137 million social media fans, WWE ranks among the world’s
digital leaders. WrestleMania 28 generated 110 worldwide trends and the
hashtag #WrestleMania was mentioned more than 610,000 times on the day of the
event. Learn how WWE’s integrated marketing and content strategy is connecting
Superstars directly with its fans, extending storylines and delivering
exclusive content and real-time experiences that dominate social television.
Khris Loux, Co-founder and CEO, Echo
John Cena, WWE Superstar and 10-time WWE Champion
Stephanie McMahon, EVP, Creative, WWE
Perkins Miller, EVP, Digital Media, WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated media
organization and recognized leader in global entertainment. The company
consists of a portfolio of businesses that create and deliver original content
52 weeks a year to a global audience. WWE is committed to family-friendly
entertainment on its television programming, pay-per-view, digital media and
publishing platforms. WWE programming is broadcast in more than 145 countries
and 30 languages and reaches more than 600 million homes worldwide. The
company is headquartered in Stamford, Conn., with offices in New York, Los
Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and
corporate.wwe.com. For information on our global activities, go to
Echo provides the industry’s first and largest real-time web platform,
enabling the rapid implementation and scale of applications for social TV,
social music, social news, social sports, social commerce and social finance.
Brands can leverage the Echo platform to transform their static websites and
mobile apps into real-time experiences that significantly boost traffic,
increase user engagement, and drive more revenue. A leader in the space, Echo
currently serves over 1 billion streams per month for brands including ABC,
AMC Networks, ESPN, NASDAQ, NBC News, The Washington Post, Universal Music
Group, USA Network and WWE. To learn more, visit www.aboutecho.com.
Matthew Altman, 203-352-1177
Jesse Hamlin, 408-470-4874
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