Toyota Dealers Partner with Make-A-Wish Foundation to Support Northern California and Central Valley Communities

    Toyota Dealers Partner with Make-A-Wish Foundation to Support Northern
                  California and Central Valley Communities

Northern California and Central Valley Toyota customers who donate ten dollars
to help grant a wish will receive twenty dollars off future service

PR Newswire

SAN FRANCISCO, Feb. 5, 2013

SAN FRANCISCO, Feb. 5, 2013 /PRNewswire/ --Toyota Dealerships in Northern
California and Central Valley today announced a yearlong partnership with the
Greater Bay Area, Northeastern California and Central California Make-A-Wish
chapters, furthering its philanthropic community efforts to improve the lives
of children with life-threatening medical conditions. Now through the end of
2013, customers are encouraged to donate $10 to Make-A-Wish at their local
Northern California and Central Valley Toyota dealerships in exchange for a
$20 voucher towards a future service or installed Toyota accessory.

"We know that Toyota drivers are loyal to their vehicles, and we appreciate
Toyota's loyalty to the children in their communities," said Patricia Wilson,
Executive Director for Make-A-Wish Greater Bay Area. "Now every time a Toyota
owner gets their car serviced, they can help make dreams come true for
children in need."

Giving back to local communities is part of Toyota's mission and the Northern
California and Central Valley dealers actively support it. Most recently they
collected more than 17,000 toys for the Toys for Tots Foundation over the
holidays, and Capitol Toyota in San Jose has raised $50,000 for its local
Make-A-Wish chapter in the last 12 months.

"This partnership marks the first formal commitment with Make-A-Wish from
Toyota dealers across Northern California and Central Valley," said Briana
Nelson, Assistant General Manager for Toyota, San Francisco Region. "We're
confident that our customers will help fulfill some great wishes for children
in our communities throughout the year, and we are looking forward to hearing
about them. Money raised by each dealer will support its local Make-A-Wish
chapter, so we will be making a direct impact on families living in our
neighborhoods."

People can donate to their local Make-A-Wish chapter at one at one of the
participating Northern California and Central Valley Toyota dealerships from
now through the end of the year. Every $7,500 raised by Toyota customers will
grant one child's wish.

About Toyota
Toyota established operations in the United States in 1957 and currently
operates 10 manufacturing plants and has a network of nearly 1,500
dealerships. Toyota directly employs over 30,000 in the United States, and
its investment here is currently valued at more than $18 billion, including
sales and manufacturing operations, research and development, financial
services and design.

Toyota is committed to being a good corporate citizen and believes in
supporting programs with long-term sustainable results. Toyota supports
numerous organizations across the country, focusing on education, the
environment and safety. Since 1991, Toyota has contributed more than $600
billion dollars to philanthropic programs in the United States.

For more information on Toyota's commitment to improving communities
nationwide, visithttp://toyotainaction.com/communityor toyota.com/community.

About Make-A-Wish® Greater Bay Area:
Make-A-Wish Greater Bay Area grants the wishes of children with
life-threatening medical conditions to enrich the human experience with hope,
strength and joy. In 2012 Make-A-Wish Greater Bay Area embarks on 28 years of
fulfilling magical wishes. During its first year of operation, in 1984, the
chapter granted 27 wishes. Now one of the largest chapters nationwide, the
Greater Bay Area grants over 300 wishes per year and has granted over 6,000
wishes to date. The chapter covers 17 Northern California counties: Alameda,
Contra Costa, Del Norte, Humboldt, Lake, Mendocino, Napa, Marin, Monterey, San
Benito, San Francisco, San Mateo, Santa Cruz, Santa Clara, Siskiyou, Solano
and Sonoma. The goal of Make-A-Wish is to grant a wish to every eligible child
in its territory. Anyone can suggest a child for a wish. For more information
or to refer a child for a wish, please call (415) 982-9474 or visit
www.SF.Wish.org

About Make-A-Wish® Central California
Make-A-Wish® Central California grants the wishes of children with
life-threatening medical conditions between the ages of 21/2 & 18 years of
age to enrich the human experience with hope, strength, and joy. The
Make-A-Wish Foundation is the largest wish-granting charity in the world, with
63 chapters in the United States and its territories.

The Central California chapter has granted over 1,800 wishes since its
inception in 1986. Every dollar raised in our area stays local to grant the
wishes of children in Central California. A wish experience is often more than
a dream come true: It's the catalyst that rekindles the wish child's belief in
themselves and the promise of their future. For more information, please call
(559) 221-9474.

About Make-A-Wish® Northeastern California and Northern Nevada
Make-A-Wish® of Northeastern California and Northern Nevada was established in
1983 as one of the early local chapters of Make-A-Wish® America, which is the
leading wish-granting organization in the country. Since then, it has granted
more than 4,700 wishes to children within its 37-county service area. The
mission of Make-A-Wish® is to grant wishes to children, age 21/2 to 18, with
life-threatening medical conditions to enrich the human spirit with hope,
strength, and joy.

For more information about Make-A-Wish® Northeastern California and Northern
Nevada, call (916) 437-0206 or visit www.necannv.wish.org.

(Logo: http://photos.prnewswire.com/prnh/20030501/TOYLOGO)

(Logo: http://photos.prnewswire.com/prnh/20130205/AQ54338LOGO)

SOURCE Toyota

Website: http://www.toyota.com
Contact: Farrell Klein, Toyota, +1-415-875-3040, Toyota@allisonpr.com; or
Jennifer Wilson, Make-A-Wish, +1-415-321-7388, jwilson@sfwish.org