hipKey Now Available at Apple Retail Stores in US and Canada

  hipKey Now Available at Apple Retail Stores in US and Canada

  The Wildly Popular App-Enabled Tracking Accessory Lands on Retail Shelves
                             After Online Success

Business Wire

AUSTIN, Texas -- February 5, 2013

hippih, the company that helps you keep an eye on the stuff you love,
announced today that its hipKey™ accessory is now available for purchase at
Apple Retail Stores throughout the United States and Canada. After launching
in the US at this year’s CES, hipKey became available through Apple Online in

Initial online sales of hipKey have been positive with initial volume selling
out of the Apple Online store in one week, and the company expects sales to
continue to grow. In the first week of US sales, more than 17,000 people
visited the hipKey website.

“We were thrilled with the response that hipKey’s US launch received at CES,
and think selling the devices through Apple will only continue to elevate the
device in the eyes of the consumer,” said Danny van der Poel, CEO of hippih.
“Apple customers demand the highest quality products in Apple Stores, and we
are confident that hipKey’s four unique features and eye-catching design will
exceed their expectations, both in form and functionality.”

Using Bluetooth 4.0 technology, hipKey wirelessly connects with an app on a
user’s iPhone or iPad, and allows the user to keep track of their most
valuable belongings through four settings – Alarm Mode, Motion Mode, Child
Mode and a ‘Find Me’ feature. The small, crescent-shaped device can be
attached to any valuable and will track its vicinity to the paired smart
device, emitting an audible alarm and vibration when the device is moved
outside of range. A patent pending Safe Zone feature ensures ‘alarm free’
mobility through specified locations.

The hipKey is now available on Apple’s website or in their stores for $89.95.
hipKey is currently compatible with the iPhone 5, iPhone 4S, iPad mini and
iPad (3^rd and 4^th generations). For more information on hipKey, or the first
ever crowdsourced lost and found for the world, designed by hippih, visit the
company’s website at http://hippih.com.

About hippih

The team behind hippih is dedicated to developing innovative, affordable
accessories and solutions that are designed to make your life easier. All of
our products are designed using state-of-the-art technology that not only
looks good, but more importantly, really works. We are very proud of our
products and want you to enjoy using them, which is why we only work with the
best raw materials and green technologies. Our team of experts includes
artists, researchers, industrial designers, creative and engineers, who work
hard to turn our ideas into reality.

Join hipKey on Twitter.


INK Public Relations
Rachael Genson, 512-382-8986
Cell: 512-228-2842
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