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Online Superstore Standardizes on EMC To Drive Rapid Sales Growth



      Online Superstore Standardizes on EMC To Drive Rapid Sales Growth

AutomationDirect.com Replaces IBM; Decreases Footprint 50%; Increases Storage
Utilization by 160%

PR Newswire

HOPKINTON, Mass., Feb. 4, 2013

HOPKINTON, Mass., Feb. 4, 2013 /PRNewswire/ -- EMC Corporation (NYSE: EMC)
today announced that AutomationDirect.com, a leading online superstore of
industrial controls products, has standardized on EMC^® VMAX^® 10K with FAST^™
VP (Fully Automated Storage Tiering for Virtual Pools) and other EMC software.
AutomationDirect.com is leveraging these EMC technologies to drive rapid
business expansion and reduce costs while rolling out strategic initiatives,
including disaster recovery, virtualized desktop computing and Big Data
analytics.

Customer Benefits:

  o Increased Efficiency — By consolidating 50 storage devices onto VMAX 10K,
    AutomationDirect.com has decreased its data center footprint by 50% while
    increasing storage utilization by 160%.
  o Cost Savings — With FAST VP, AutomationDirect.com has reduced the time
    spent managing storage to almost zero while improving performance to
    support rapid business growth.
  o Simplified Administration — AutomationDirect.com's IT staff have reduced
    time spent on storage provisioning by 5X, freeing up valuable resources.
  o Improved Availability —  Frequent periods of downtime lasting an hour or
    more have completely disappeared since AutomationDirect.com standardized
    on VMAX.
  o Enabled Business Growth  — VMAX 10K has enabled AutomationDirect.com to
    roll out its Big Data analytics strategy to streamline the product launch
    process from weeks to just days.

Customer Challenges and Solution:

AutomationDirect.com was experiencing tremendous business growth.  Its
decentralized IBM storage infrastructure had become highly inefficient and
lacked the performance and reliability it required.

After reviewing solutions from EMC, Hitachi, IBM, NetApp and 3Par,
AutomationDirect.com selected EMC VMAX 10K powerful, trusted and smart storage
and FAST VP automated storage tiering software to optimize overall performance
and efficiency—while leveraging the expertise of EMC Global Services.  In
addition, the company is implementing EMC RecoverPoint™ continuous data
protection and VMware^® vCenter™ Site Recovery Manager (SRM) solutions to
enable disaster recovery with replication of its storage and virtual machines
to a remote VMAX 10K.

Approximately 80% of AutomationDirect.com's server infrastructure is
virtualized using VMware vSphere^™.  EMC VMAX 10K stores 200 VMware virtual
machines running Microsoft Exchange, Microsoft SQL Server, IBM DB2, Epicor
Prophet 21 enterprise resource planning (ERP), and PathGuide Latitude
warehouse management system, among other applications including its homegrown
Big Data Analytics application.

Customer Quotes:

Trace Nabors, Systems Administrator, AutomationDirect.com

"Since leveraging FAST VP to automatically tier data, we are spending much
less time and money on storage. We are achieving the performance we need
without distributed storage systems sitting in the data center taking up
unnecessary and precious space."

"With the majority of our business coming from our web site, system
availability is critical to our revenue flow. Since implementing VMAX 10K, the
availability of our IT infrastructure has been phenomenal.  We haven't
experienced any of the availability issues we used to have with our previous
solution."

"We now have the performance and scalability to roll out Big Data analytics.
With a new master data management system, we now have better control over our
information and streamlined the product launch process from weeks to days. It
provides us a lot more flexibility as far as what we sell, how quickly we can
sell it, and where we sell it. The VMAX 10K has opened up a lot of
opportunities to grow our business."

"We are much more confident virtualizing our bigger applications, like the ERP
and warehouse management, on the VMAX 10K platform because of EMC's tight
integration with VMware. The VMAX 10K provides us with the consistently, high
performance and uptime our mission-critical applications demand."

"The integration between VMware and VMAX 10K makes it easy to scale the
infrastructure to support our business growth. With our IBM arrays, I always
worried about space and constantly checking the controllers. Instead of
working at least five hours a week on storage administration, I spend zero
time with the VMAX 10K."

Additional Resources:

  o Read the Customer Profile
  o Learn more about EMC VMAX
  o Connect with EMC via Twitter, Facebook, YouTube, LinkedIn and ECN  

About EMC

EMC Corporation is a global leader in enabling businesses and service
providers to transform their operations and deliver IT as a service.
Fundamental to this transformation is cloud computing.  Through innovative
products and services, EMC accelerates the journey to cloud computing, helping
IT departments to store, manage, protect and analyze their most valuable asset
— information — in a more agile, trusted and cost-efficient way. Additional
information about EMC can be found at www.EMC.com.

EMC, FAST, VMAX are either registered trademarks or trademarks of EMC
Corporation in the United States and other countries. All other trademarks
used herein are the property of their respective owners.

SOURCE EMC Corporation

Website: http://www.emc.com
Contact: Jen Boucher, +1-508-249-6837, Jen.Boucher@emc.com
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