Yahoo! JAPAN Now Deploying MediaMind's Ad Serving Technology for Rich Media Ads on GyaO! Video Streaming Site

Yahoo! JAPAN Now Deploying MediaMind's Ad Serving Technology for Rich Media Ads 
on GyaO! Video Streaming Site 
TOKYO and NEW YORK, NY -- (Marketwire) -- 02/04/13 --  Yahoo! JAPAN
has begun deploying DG (NASDAQ: DGIT) MediaMind's ad serving
technology platform for rich media ads on its GyaO! subsidiary,
Japan's largest free video streaming site. The launch is the first of
a series of deployments to be implemented following the signing of a
multi-faceted partnership agreement between the two companies late
last year. 
MediaMind's ad technology solutions will enable Yahoo! JAPAN to more
effectively develop and deliver rich and creative video and display
advertisements, enabling advertisers to more effectively use Internet
advertising as a branding vehicle and resolve other Internet
advertising challenges.  
In addition, the effectiveness of the rich media ads on GyaO! will be
measured using MediaMind's "Dwell" metrics. Dwell is designed to
measure and visualize the extent to which users are engaging with
ads, including impressions of ads which users intentionally choose to
engage and the length of time these users maintain engagement. 
Research studies have found that ads with a high Dwell rating were
about 3 times more likely to increase brand-related keyword searches
and about 1.68 times more likely to increase site traffic as compared
with ads with a low Dwell rating.*1 It was also found in a live test
on GyaO! in December 2012 that rich media ads had a 220% longer
engagement duration as compared to traditional ads, showing that rich
media ads have a high engagement effect and also positively impact
search behavior and traffic. 
By continuously refining their advertising technology capabilities,
Yahoo! JAPAN, GyaO! and MediaMind will be able to provide advertisers
with innovative and strategic services that will contribute to a more
active Internet advertising experience. 
 DG (NASDAQ: DGIT) connects over 11,000 global advertisers
and agencies with their targeted audiences through an expansive
network of over 6,000 television broadcast stations and over 11,500
web publishers in 75 countries. The Company's television division
utilizes best-in-class network and content management technologies,
creative and production resources, digital asset management and
syndication services that enable advertisers and agencies to work
faster, smarter and more competitively. DG's online platform,
MediaMind, allows marketers to benefit from optimized management of
online advertising campaigns while maximizing data driven
advertising. For more information, visit  
About Yahoo! JAPAN:
 Yahoo! JAPAN Corporation
(, listed on the TSE 1st Section and JASDAQ;
Stock code: 4689; Head office: Minato-ku, Tokyo; Establishment:
January 31, 1996; Representative Director and President: Manabu
Miyasaka) operates Yahoo! JAPAN, one of the most trafficked Internet
destinations in Japan. The site attracts 19 million smartphone users,
which accounts for 76.2%*1 of the total 24.93 million smartphone user
population in Japan.*2 
*1 Calculated by MediaMind based on the "Smartphone Contents Report"
issued by Video Research Interactive Inc. ("VRI") in September 2012. 
*2 Calculated by MediaMind by multiplying the number of PC-based
Internet users of 71.84 million, which was reported in the "Web PAC 2
Basic Survey: Estimated Population" issued by VRI in April 2012, by
the smartphone ownership of 34.7%, which was found in a preliminary
survey for the "Smartphone Contents Report" issued by VRI in
September 2012. 
About GyaO Corporation:
 GyaO Corporation operates Japan's largest
free video streaming site "GyaO!" as well as paid video streaming
site "GyaO! Store" At the two sites, GyaO! offers everyday a wide
variety of must-see titles and new line-ups including popular foreign
dramas, animations, music, movies, and comedies. GyaO! provides all
of its approx. 18,000 videos for free, and GyaO! store sells more
than 35,000 videos. The company also provides a "multi-device"
service, in which popular titles are streamed to smartphones and
Internet TVs as well as PCs. The videos that are streamed are played
about 120 million times a month by about 19 million users. 
Media Contacts
Yahoo! JAPAN Corporation PR  
DG and MediaMind 
Dana Miller
T. 646-437-3737 (US)  
MediaMind Technologies Japan
Jun Negishi
T. +81-3-6457-1866 (Japan) 
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