Jane Reiss Joins Grey New York As Chief Marketing Officer
Innovator Led NYC & Company's Marketing and Partnership Efforts during
Record-Breaking Tourism Growth
NEW YORK, Feb. 4, 2013
NEW YORK, Feb. 4, 2013 /PRNewswire/ --James R. Heekin, Chairman and CEO of
Grey Group, today announced that Jane Reiss is joining Grey New York, the
agency's flagship office, as Executive Vice President, Chief Marketing
Officer, effective immediately. She joins the senior leadership team led by
Tor Myhren, President and Chief Creative Officer and Michael Houston, Chief
Operating Officer, Grey New York.
Jane Reiss comes to Grey New York from NYC & Company—the official marketing,
tourism and partnership organization of the City of New York—where she served
as its first-ever Executive Vice President and Chief Marketing Officer. Over
six years, she compiled a tremendous record of success and helped New York
City's tourism industry achieve unprecedented growth, notably reaching Mayor
Michael R. Bloomberg's stated goal of 50 million annual visitors a full four
years ahead of schedule.
"Jane is one of the most innovative marketers in our industry with her finger
on the pulse of what clients are seeking from their agency partners," Michael
Houston said. "Her incredible energy and drive coupled with her
groundbreaking creativity in building brands across digital and social media
will ensure Grey continues its amazing growth curve."
In her new position, Jane Reiss will be an integral member of the New York
management team, spearheading Grey's business development efforts and the
marketing of the Grey brand. She will be charged with conveying Grey's
"Famously Effective" positioning and integrated offering to the consultant and
Jane Reiss has played a key role in making New York City the number one
tourist destination for the first time in 20 years. During her tenure, NYC &
Company established an international network of offices promoting New York
that has become a model for the Obama administration's Brand USA efforts;
developed major corporate sponsorships with such brands as American Express,
Travelocity, American Airlines, JetBlue and Google to name a few, and launched
nycgo.com, the award-winning official tourism website.
"I am delighted to join the Grey New York team whose vision for what a
contemporary marketing organization can be has made the agency a creative and
new business powerhouse," Jane Reiss said. "We have a compelling brand story
to tell and I look forward to helping shape its future growth and success."
Earlier in her career, Jane Reiss served as Managing Director and Partner at
Margeotes Fertitta & Partners, New York. During her 18 years at the
full-service advertising agency, she oversaw strategic brand development and
account management for such premier clients as Coca-Cola, Saks Fifth Avenue,
Hearst Corporation, Tribeca Film Festival, MediaOne, Cunard, SunCom/AT&T
Wireless, Colonial Williamsburg and Godiva.
Grey's Record Performance
Over the past three years, Grey New York has won more than 50 new business
reviews, $1.8 billion in new business billings, from such blue-chip clients as
the NFL, DirecTV, Red Lobster, T.J. Maxx, Allianz, Ally Financial, Marriott
Hotels, RadioShack and the National Park Foundation. Grey has also won major
new assignments from GSK, Boehringer Ingelheim, Procter & Gamble, Pfizer, Eli
Lilly, Allergan and Playtex.
Grey New York was cited in FAST COMPANY's "World's Most Innovative Companies"
issue in 2010 and 2011; ADVERTISING AGE's A-List of the best agencies in
America in 2010, 2012 and 2013 and CREATIVITY's A-List of the most creative
agencies in 2013.
Grey New York is the flagship and largest office of Grey, the advertising
network of Grey Group. Grey Group ranks among the largest global
communications companies. Its parent company is WPP (NASDAQ: WPPGY). Under
the banner of Grey Famously Effective Since 1917, the agency serves a
blue-chip client roster of many of the world's best known companies: Procter
& Gamble, GlaxoSmithKline, Diageo, Darden Restaurants, Pfizer, Canon, 3M,
ETrade, NFL, Boehringer Ingelheim, Marriott Hotels & Resorts and T.J. Maxx.
Contact: Owen Dougherty
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