Research and Markets: The Walt Disney Company: The Entertainment Empire Strikes Back

  Research and Markets: The Walt Disney Company: The Entertainment Empire
  Strikes Back

Business Wire

DUBLIN -- February 4, 2013

Research and Markets
(http://www.researchandmarkets.com/research/v7xnzh/the_walt_disney) has
announced the addition of the "The Walt Disney Company: The Entertainment
Empire Strikes Back" report to their offering.

Disney's growth strategy has focused on expansion to provide an
all-encompassing entertainment company. This reduces risks and also allows
exploitation of brands across multiple channels to maximize gains. Disney's
strategy relies heavily on branded creative content that the company can
monetize. The main risk from this acquisition is the danger of brand fatigue.

Features and benefits

- MarketLine Case Studies describe topics such as innovative products,
business models, and significant company acquisitions.

- Fact-based and presented in an accessible style, they explain the rationale
of commercial decisions and illustrate wider market and economic trends.

Highlights

Disney has paid over $4bn for Lucasfilm. Other notable purchases by the
company include Pixar Animation for $7.4bn in 2006 and Marvel Entertainment
for $4bn in 2009.

Disney's revenues in 2012 were $42.3bn. The largest segment was Media
Networks, which was responsible for 46% of revenues.

Your key questions answered

- What is Disney's plan for long-term growth?

- How does the acquisition of Lucasfilm affect the company?

For more information visit
http://www.researchandmarkets.com/research/v7xnzh/the_walt_disney.

Contact:

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Media and Entertainment