Luxury Watch Brand RAYMOND WEIL Launches an Unconventional Facebook Birthday Celebration to Connect Its Brand's Audiences and

Luxury Watch Brand RAYMOND WEIL Launches an Unconventional Facebook Birthday 
Celebration to Connect Its Brand's Audiences and Honor the
Power of the World's Largest Social Network 
GENEVA -- (Marketwire) -- 02/04/13 --  Swiss luxury watch brand
RAYMOND WEIL today announced that, in honor of Facebook's 9th
birthday, it has redirected all of its corporate website traffic to
its Facebook page. Acknowledging the shift in consumer behavior and
consumption of social media, the gesture intends to acknowledge the
power of Facebook to connect brands and fans with their larger social
"hives." RAYMOND WEIL will do this by throwing an unconventional
Facebook birthday celebration to create greater awareness, connection
and buzz. 
Throughout the day, RAYMOND WEIL's website traffic will be directed
to the brand's Facebook page, which will share a special Happy
Birthday Facebook message, providing consumers with a parallel of
both companies' history since 2004. 
The intent of the campaign is to connect individuals interested in or
shopping for the brand or watches with a new way to engage and
explore with RAYMOND WEIL. Those visitors who wish to discover the
Swiss Luxury watch collection or access specific information about
the brand will still be one click away from the dedicated Facebook
Tabs such as the Watch Finder and Store Locator. 
RAYMOND WEIL hopes that both its audience and Facebook will receive
the well-gestured campaign with the good natured and social spirit
that inspired the marketing move.  
According to Alain Duchene, Head of Digital for RAYMOND WEIL: "This
campaign is meant to invite our whole community to join the
conversation. RAYMOND WEIL embraced social media at an early stage
because we believe in proximity and different ways to connect. It is
part of who we are as one of the last truly independent family-run
watch brands in Switzerland. SNS and Facebook in particular have
changed the way we communicate and it makes sense for a luxury brand
such as RAYMOND WEIL to dialogue in a straightforward, fun and closer
manner with our consumer and followers." 
Once the campaign is executed, the brand will review Facebook
comments, actions and other points of audience feedback to measure
its success.  
According to David Scholberg, from KBSD Digital Intelligence, the
international agency based in Geneva, Switzerland: "The metrics of
this campaign are indeed of interest and always a key aspect in
digital marketing, but the spirit of this particular campaign is a
social drive from our teams leading to an engaging and original
 The Swiss family company RAYMOND WEIL, founded
in Geneva in 1976, enjoys a special place in the exclusive world of
luxury watchmaking. Over the years, the Brand has come to stand out
for its independent, dynamic and innovative character -- while at the
same time playing an active role in the development of the local
economy and international watchmaking. 
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For further information: 
Alain Duchene 
Phone: + 41 22 884 00 55
Mobile: + 41 79 239 28 19
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David Scholberg
Phone: + 41 22 807 02 80
Mobile: + 41 79 436 73 80 and
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