Manulife launches easy-to-use InsureRight app for BlackBerry 10 and iPad

Manulife launches easy-to-use InsureRight app for BlackBerry 10 and iPad 
WATERLOO, ON, Feb. 4, 2013 /CNW/ - Understanding insurance needs just got 
easier with Manulife's new InsureRight app. The app, now available for the new 
BlackBerry 10 smartphone and the Apple iPad, uses an interactive approach to 
help consumers learn about insurance and help them estimate how much life 
insurance they may need. 
The InsureRight app is based on, a Manulife website that 
provides consumers with tools and calculators to help determine how much life 
and health insurance they may need. Accessible anytime, anywhere, the app is 
built to take advantage of the user's particular platform so they can explore 
their financial protection goals using the device they're most comfortable 
"The InsureRight app is a terrific starting point for anyone interested in 
insurance," said Josef Frank, AVP of Insurance Marketing, Retail Markets. "It 
helps take some of the mystery out of buying insurance by allowing consumers 
to evaluate their own personal needs in a friendly, visual way." 
The new mobile app is designed to provide a user-friendly experience for 
consumers on the go. From any BlackBerry 10 device or Apple iPad, the app 
includes a video to help users think about what they may want to protect and a 
Risk Calculator to help them learn about the risks they may face. Plus, the 
Quick Quote calculator provides an estimate of how much life insurance the 
user may need. 
"The app is easy-to-use and very interactive so it helps consumers learn about 
their insurance needs and feel comfortable talking about them," said Mr. 
Frank. "When it comes time to meet with an advisor, they'll have a better idea 
of what they want to protect and how their advisor can help them." 
With the app, users can access InsureRight with or without an Internet 
connection. When a connection is available, in addition to providing an 
estimate of how much life insurance may be right, the app estimates the 
monthly cost. If consumers want a full review of their life, critical illness 
and disability insurance needs, they can also use the InsureRight calculator, 
available at 
Download the app from BlackBerry World or iTunes or visit 
About is an innovative website designed to help Canadians realize the 
importance of life and health insurance to protect themselves and those they 
love. The site's easy-to-use tools and calculators make it simple for 
consumers to determine how much insurance they may need. includes a Quick Quote feature for life insurance that uses 
just a few questions to provide an idea of how much life insurance may be 
right. The InsureRight Calculator gives a more complete analysis, reviewing 
life, critical illness and disability insurance needs. The site also features 
a video for a quick tour of the website and a Risk Calculator that estimates 
the likelihood of needing life, critical illness or disability insurance 
before age 65. 
About Manulife Financial 
Manulife Financial is a leading Canada-based financial services group with 
principal operations in Asia, Canada and the United States. Clients look to 
Manulife for strong, reliable, trustworthy and forward-thinking solutions for 
their most significant financial decisions. Our international network of 
employees, agents and distribution partners offers financial protection and 
wealth management products and services to millions of clients. We also 
provide asset management services to institutional customers. Funds under 
management by Manulife Financial and its subsidiaries were C$515 billion 
(US$523 billion) as at September 30, 2012. The Company operates as Manulife 
Financial in Canada and Asia and primarily as John Hancock in the United 
Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and 
under '945' on the SEHK. Manulife Financial can be found on the Internet at 
Media Contact: Tracy Van Kalsbeek Manulife Financial 519-594-4697 
SOURCE: Manulife Financial Corporation 
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CO: Manulife Financial Corporation
ST: Ontario
-0- Feb/04/2013 15:00 GMT
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