Samsung Introduces Global Engine to Accelerate Innovation and Drive New Business Creation

  Samsung Introduces Global Engine to Accelerate Innovation and Drive New
  Business Creation

      New Samsung Strategy and Innovation Center, Investment Funds, and
                 International R&D Centers Power a New Model

Business Wire

MENLO PARK, Calif. -- February 4, 2013

Samsung Electronics Co., Ltd., a global leader in digital convergence
technologies and advanced semiconductor solutions, today introduced its vision
for a global engine to accelerate innovation and to drive new business
creation for Samsung’s Device Solutions businesses. The new Samsung Strategy
and Innovation Center (SSIC), new $100 million Samsung Catalyst Fund, $1
billion Samsung Ventures America Fund, and Samsung’s international R&D centers
create a powerful platform for igniting global innovation. Samsung Electronics
will leverage these organizations in global innovation hotspots to create new
businesses and build open ecosystems through research and development,
investments, strategic alliances, and M&A.

The new Samsung Strategy and Innovation Center headquartered on Sand Hill Road
in Menlo Park and with offices in Korea and Israel is led by Young Sohn,
President and Chief Strategy Officer of Device Solutions, Samsung Electronics.
"We see tremendous opportunities and transformations over the next five years
driven by Big Data centered around mobility, cloud, and the Internet of
Things, and Samsung will be a significant part of this revolution,” said Sohn.
“This is an exciting opportunity for us to engage with entrepreneurs and
innovators and empower them to leverage Samsung’s technology and global brand
presence to bring our collective visions to market.”

This new model creates a mutually beneficial foundation for Samsung and
innovators to explore new opportunities and drive future growth related to
Samsung’s components businesses. Initial focus areas include cloud
infrastructure, mobile privacy, Internet of Things, human interface, and
mobile health. Entrepreneurs and innovators will gain access to Samsung’s
unique ecosystem and resources including:

  *Strategy and technology mentorship from SSIC Innovation and Technology
    Fellows, along with other industry experts within Samsung R&D centers, to
    advance their developments and businesses
  *Samsung’s global technology and product platforms, and opportunities to
    partner with Samsung’s Device Solutions business units and Samsung’s
    international R&D centers for product development, go-to-market
    strategies, and channel development
  *The early-stage $100 million Samsung Catalyst Fund focused on components
    and subsystems together with the $1 billion Samsung Ventures America Fund,
    to fuel innovative technologies and business models through all stages of
    business
  *Strategic alliance and merger and acquisition opportunities throughout
    Samsung Electronics’ Device Solutions businesses

SamsungCreate Challenge

To jumpstart the $100 million Samsung Catalyst Fund, SSIC is holding a
competition, SamsungCreate Challenge, launching later in 2013. The program
will encourage artists, engineers, entrepreneurs, and other innovators to
leverage Samsung’s Device Solutions Architecture Platform. Aimed at
identifying and nurturing visionaries seeking to use technology to improve our
lives, the contest will award $10 million in seed investments for winners and
will also include incubation and support from SSIC’s Innovation and Technology
Fellows and partnerships with Samsung R&D technologists. Additional details on
the SamsungCreate Challenge will be announced at a later date.

To learn more about the Samsung Strategy and Innovation Center and its Samsung
Catalyst Fund, please email ssic-info@ssi.samsung.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and 
the  core components that go into them. Through relentless innovation and
discovery, we are transforming the worlds oftelevisions, smartphones,
personal computers, printers, cameras, home appliances, medical devices,
semiconductors and LED solutions. We employ 227,000 people across 75 countries
with annual sales exceeding US$143 billion. Our goal is opening new
possibilities for people everywhere. To discover more, please visit
www.samsung.com.

Samsung and the stylized Samsung design are trademarks and service marks of
Samsung Electronics Co., Ltd. Other trademarks are the property of their
respective owners.

Contact:

Samsung Semiconductor
Chris Goodhart, 408-544-4122
cgoodhart@ssi.samsung.com