AMD Kick Starts 2013 With the Ultimate "Gaming Evolved" Game Partnerships and "Never Settle: Reloaded" Bundle Program

AMD Kick Starts 2013 With the Ultimate "Gaming Evolved" Game Partnerships and 
"Never Settle: Reloaded" Bundle Program 
"Crysis 3," "BioShock Infinite," "DmC Devil May Cry" and "Tomb
Raider" Are Designed to Run Best on AMD Radeon Graphics and Will Be
Bundled With Select AMD Radeon HD 7900 and HD 7800 Series Graphics
SUNNYVALE, CA -- (Marketwire) -- 02/04/13 --   AMD (NYSE: AMD) today
announced the arrival of its "Never Settle: Reloaded" game bundle,
the sequel to last year's monumental "Never Settle" bundle. "Never
Settle: Reloaded" delivers by bundling up to four of this year's most
anticipated PC games -- "BioShock(R) Infinite" by 2K Games and
Irrational Games, "Crysis(R) 3" by Electronic Arts, "DmC Devil May
Cry(TM)" by Capcom(R) and "Tomb Raider(R)" by Square Enix -- with
select AMD Radeon(TM) HD 7900 and HD 7800 Series graphics cards. The
bundle highlights the continued commitment by AMD to ensure an
incredible gaming experience on the world's top PC titles optimized
for AMD Radeon(TM) graphics cards.  
"AMD knows gaming and in 2013 we plan to make a huge mark on the
industry. Today we begin that journey by showing the world that the
best PC game developers are AMD Gaming Evolved partners," said Matt
Skynner, corporate vice president and general manager of AMD
Graphics. "The 'Never Settle: Reloaded' bundle clearly stands apart
from anything else in the market. Gaming has always been, and will
remain, the core of the AMD Graphics strategy and success. In 2013,
we plan to forge greater inroads into the gaming industry and it
begins with packaging this year's biggest games with the best
graphics hardware from AMD." 
The introduction of this gaming bundle further demonstrates AMD
leadership in and commitment to gaming as the centerpiece of its
long-term graphics strategy. In 2013, AMD plans to further reinforce
its position as an industry-leading graphics provider by focusing on
four critical pillars. The first pillar is content, where AMD will
continue its ground-breaking work with game developers to ensure the
greatest games are optimized to play on the greatest hardware, AMD
Radeon graphics. Second, AMD will work with console developers to
evolve and improve the console experience for both gamers and game
developers. Third is the 
cloud, where AMD will expand the limits of
online gaming through technology partnerships with companies like
CiiNow, enabling game publishers, retailers and carriers to tap into
the growing online video game market, ultimately providing greater
choice for PC gamers. And finally, AMD will continue to deliver
cutting-edge graphics technology which ultimately sets the foundation
for driving the best gaming experiences regardless of the platform. 
"The 'Crysis' franchise has a reputation for demanding the world's
most powerful graphics cards," said Cevat Yerli, CEO and president of
Crytek. "'Crysis 3' pushes GPU technology even further and is the
best looking game we have ever worked on, so we needed a hardware
partner that could keep up with us. The AMD Gaming Evolved program
clearly demonstrated that AMD Radeon and the Graphics Core Next
architecture is what we needed." 
Never Settle: Reloaded Bundle
 The "Never Settle: Reloaded" bundle
offers the following games when purchased with select AMD Radeon(TM)
HD 7900 and HD 7800 Series graphics cards*: 

 Game Title  AMD Radeon(TM)  AMD Radeon(TM)  AMD Radeon(TM) Purchase two  AMD 
               HD 7900      HD 7800      HD 7800    AMD Radeon(TM)  HD 7990 GPU
               Series       Series       Series       HD 7900    (NA & EMEA 
                (WW)      (NA, EMEA,  (APAC, excl.    Series        only)   
                           AUS, NZL,    GC, JPN,    (NA & EMEA              
                             KOR)       KOR, ANZ)      only)                
 Crysis(R) 3                                                                  
  Download        X                                      X            X     
  Download        X            X            X            X            X     
  Download                     X                         X            X     
 DmC Devil                                                                  
  May Cry(TM)                                                                  
  Download                                  X                               
  Download                                               X            X     
  Download                                               X            X     
Far Cry(R) 3                                                                  
  Download                     X                         X            X     

"One of our goals with 'Tomb Raider' is to make the game experience
feel believable and the graphics become one of the key components to
help deliver that," said Karl Stewart, global brand director, Crystal
Dynamics. "Using AMD Radeon with the compute-driven graphics features
in 'Tomb Raider' helped us create an island which can be visually
stunning or inhospitably hostile, introduce a cast of characters and
tell this origins story to the best effect."  
AMD Radeon Technology
 The award-winning AMD Radeon HD 7900 and HD
7800 Series graphics cards feature AMD CrossFire(TM) technology,
immersive AMD Eyefinity multidisplay technology and AMD HD3D stereo
3D, which when combined with the latest DirectX(R) 11.1 capable
games, deliver exceptional experiences and cutting-edge visuals for
gamers. For gamers looking for the ultimate gaming card to take full
advantage o
f the "Never Settle: Reloaded" bundle, the limited-edition
ASUS ROG ARES II graphics card is currently available. Equipped with
two overclocked AMD Radeon(TM) HD 7970 GHz Edition GPUs in a slender
two-slot design, the ROG ARES II suits a variety of PC cases, and has
a new hybrid thermal design that combines liquid and air cooling.  
"We are pleased that the AMD 'Never Settle' promotion of 2012 returns
in 2013. This free game promotion for AMD Radeon graphics was a huge
success and was very well received by our gaming enthusiasts," said
Rob Verheij, marketing coordinator, Alternate Netherlands. "I am
convinced that this new bundle promotion, which contains top games
like 'BioShock(R) Infinite,' 'Crysis(R) 3' and 'Tomb Raider(R),' will
be a big success." 
"After the success of last year's Never Settle Bundle, we are
thrilled to see AMD, yet again, offer 2013's most anticipated PC
games packaged with their award-winning graphics cards to our
customers," said Soren Mills, chief marketing officer of Newegg North
America. "Both Newegg and AMD are supporters of the PC gaming
community, which is why we value this partnership and look forward to
offering this exciting new bundle." 
 Coupons for games
included in the AMD Radeon Never Settle: Reloaded bundle will be
provided by resellers when customers purchase AMD Radeon HD 7900 and
HD 7800 Series graphics cards, and can be redeemed on the AMD
Redemption portal. 
Supporting Resources 

--  Where to purchase: AMD Radeon(TM) HD 7800 Series bundle, AMD
    Radeon(TM) HD 7900 Series bundle
--  Product pages: AMD Radeon(TM) HD 7850, AMD Radeon(TM) HD 7870 GHz
    Edition, AMD Radeon(TM) HD 7950, AMD Radeon(TM) HD 7970, AMD
    Radeon(TM) HD 7970 GHz Edition
--  Follow AMD graphics news on Twitter at @AMDRadeon
--  Become a fan of AMD technology on Facebook
--  Become a fan of AMD gaming on Facebook

About AMD
 AMD (NYSE: AMD) is a semiconductor design innovator leading
the next era of vivid digital experiences with its groundbreaking AMD
Accelerated Processing Units (APUs) that power a wide range of
computing devices. AMD's server computing products are focused on
driving industry-leading cloud computing and virtualization
environments. AMD's superior graphics technologies are found in a
variety of solutions ranging from game consoles, PCs to
supercomputers. For more information, visit  
*Terms and conditions apply - check for full details. 
AMD, the AMD Arrow logo, CrossFire, Radeon, and combinations thereof,
are trademarks of Advanced Micro Devices, Inc. Other names are for
informational purposes only and may be trademarks of their respective
Dave Erskine
AMD Public Relations
(905) 882-2600 x8477  
Matthew Kanas
Edelman for AMD
(416) 849-3324 
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