Fiksu Integrates with Facebook to Deliver Mobile Ad Optimization
Fiksu Extends Industry-Leading Mobile Media Placement Capabilities to Facebook
BOSTON, Feb. 4, 2013
BOSTON, Feb. 4, 2013 /PRNewswire/ -- Fiksu, Inc. (www.fiksu.com), developer of
the award-winningFiksu Mobile App Marketing Platformthat combines advanced
optimization technology with the world's largest mobile media inventory, today
announced it supports Facebook mobile app install ad optimization. Through
this integration, Fiksu becomes one of the first mobile advertising platforms
to combine centralized media purchasing and world-class optimization with the
expansive audience that Facebook delivers.
Fiksu's core strengths and highly scalable, real-time infrastructure, combined
with Facebook's extraordinary reach and rich audience data, will enable mobile
app marketers to acquire large volumes of loyal users – those that take the
actions that drive the ultimate success of any app – through the most focused,
cost-efficient media buys available.
Facebook's rich platform is the perfect fuel for Fiksu's unique ability to
identify and work with precise audience segments that generate loyal users.
Fiksu's API-based optimization with Facebook provides unparalleled
opportunities for app marketers to maximize their exposure to highly
productive segments and get the best possible performance from ad sources such
as Facebook's mobile app install ads and sponsored stories.
"This integration with Facebook marks an important milestone for Fiksu and for
our mobile app marketing clients," said Micah Adler, CEO and founder, Fiksu.
"Through this integration, we can combine our optimization capabilities with
the rich audience data from Facebook to provide mobile app marketers with an
extremely efficient use of their media budgets across a massive new audience,
while providing people who use Facebook with more relevant ads tailored to
Core to the integration is the Fiksu Mobile App Marketing Platform, the
industry's most advanced mobile app marketing technology. The platform
provides innovative optimization technology, precision media buying, closed
loop accountability, and comprehensive performance reporting. This delivers an
unmatched ability to identify and focus media spend on audience segments that
drive high value, loyal users beyond the initial download. In addition, the
Fiksu Platform is compliant with Facebook data and privacy policies.
In response to the changing landscape for app promotion across social media
platforms, Fiksu will be holding a webinar Thursday, March 14th at 12:00 ET on
"How to most effectively use social media to generate mobile app installs and
Fiksu, Inc. helps leading brands optimize their iOS and Android mobile app
marketing campaigns and secure large volumes of loyal users. The company's
flagship product, the Fiksu® Mobile App Marketing Platform, spans the entire
mobile ecosystem providing the most cost-effective, predictable and
intelligent mobile advertising solution, slashing user acquisition costs and
ensuring sustained user engagement. Additionally, Fiksu offers FreeMyApps™, an
app discovery platform where users are rewarded for trying out great apps and
games. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures
and Charles River Ventures. More atwww.fiksu.com,@Fiksuand on theFiksu
Facebook® is a registered trademark of Facebook Inc.
SOURCE Fiksu, Inc.
Contact: Jill Queenan, InkHouse (on behalf of Fiksu), +1-717-475-8181,
firstname.lastname@example.org; or Viki Zabala, Fiksu, Inc. Vice President of Marketing,
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