Free Pancakes at IHOP on February 5

  Free Pancakes at IHOP on February 5

  National Pancake Day Returns With Goal To Raise $3 Million For Children’s
             Miracle Network Hospitals And Other Local Charities

Business Wire

-- February 4, 2013

IHOP MEDIA ALERT:

Free short stacks of buttermilk pancakes at IHOP restaurants nationwide on
February 5 for National P ...

Free short stacks of buttermilk pancakes at IHOP restaurants nationwide on
February 5 for National Pancake Day. (Photo: Business Wire)

             For the eighth consecutive year, IHOP^® restaurants nationwide
             will offer each guest a free short stack of its famous buttermilk
WHAT:     pancakes on National Pancake Day in an effort to raise awareness
             and funds for Children’s Miracle Network Hospitals and other
             local charities.
             
             For every short stack of buttermilk pancakes served on National
             Pancake Day, IHOP guests are invited to make a voluntary donation
WHY:         to Children’s Miracle Network Hospitals. IHOP hopes to raise $3
             million this year, with a goal to bring the total amount of funds
             raised to more than $13 million. To find a local IHOP or to
             donate online, visit www.ihoppancakeday.com.
             
WHEN:        TUESDAY, February 5, 2013, 7 a.m. – 10 p.m. (15 hours of free
             flapjacks!)
             
WHERE:       Participating IHOP restaurants nationwide.
             

National Pancake Day Fun Facts:

  *IHOP served four million free pancakes on National Pancake Day 2012 and
    pancake lovers donated more than $3 million to children’s charities.
  *All of the free pancakes served on National Pancake Day 2012 would create
    a stack nearly 16 miles high.
  *Since the inception of National Pancake Day in 2006, IHOP has raised more
    than $10 million and given away more than 14 million pancakes to support
    charities in the communities in which it operates.
  *National Pancake Day 2012 was IHOP’s largest one-day event in the
    company’s 54-year history.

ABOUT IHOP

For 54 years, IHOP has been a leader and expert in all things breakfast and a
leader in family dining. The chain is highly competitive in its menu offering,
serving 65 different signature, made-from-scratch breakfast options as well as
a range of meals under 600 calories. Beyond offering “everything you love
about breakfast,” IHOP has a wide selection of popular lunch and dinner items,
as well. IHOP offers its guests an affordable, everyday dining experience with
warm and friendly service. As of September 30, 2012, there were 1,565 IHOPs in
50 states and the District of Columbia, as well as in Canada, Guatemala,
Mexico, Puerto Rico, the United Arab Emirates, and the U.S. Virgin Islands.
Under the licensed name IHOP at HOME® consumers can also enjoy a line of
premium breakfast products available at leading retailers. IHOP restaurants
are franchised and operated by Glendale, Calif.-based International House of
Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a
wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN).

NOTE TO EDITORS: Pancake Day is a tradition that dates back several centuries
to when the English prepped for fasting during Lent. Strict rules prohibited
the eating of all dairy products during Lent, so pancakes were made to use up
the supply of eggs, milk, butter and other dairy products…hence the name
Pancake Tuesday, or Shrove Tuesday. IHOP’s National Pancake Day will take
place a week before Shrove Tuesday, on Tuesday, February 5, 2013.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130204005289/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50551469&lang=en

Contact:

Wills Communications, Inc.
Terry Wills/Angela Ibarra
310-546-1212
 
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