StockCall Analysis on Google and Groupon: Mobile Shift and Enhance Offerings

 StockCall Analysis on Google and Groupon: Mobile Shift and Enhance Offerings

  PR Newswire

  LONDON, February 4, 2013

LONDON, February 4, 2013 /PRNewswire/ --

The global internet market continues to grow at a robust pace. In order to
capture a greater share of this growing market, companies from search engine
giant Google Inc. (NASDAQ: GOOG) to daily deals site Groupon Inc. (NASDAQ:
GRPN) have been looking to expand their offerings. StockCall has completed
extensive technical research on Google and Groupon. The complete and free
research reports can be accessed upon registration at

http://www.stockcall.com/register  

The Mobile Push

With more and more consumers shifting to tablets and smartphones in recent
years, internet companies have been focusing more on their mobile business.
This trend is likely to continue going forward as consumers shift to mobile
computing. Google Inc. has been one of the better performers in the mobile
arena. Read our full technical report on Google. This free report is available
by signing up at

http://www.StockCall.com/GOOG020413.pdf 

Mobile Ads Less Profitable

However, although more people access the internet with their smartphones and
tablets, companies are making very little money from mobile advertising. One
reason is that advertisers do not pay as much for mobile ads as they do for
ads on desktop. Indeed, this has been a concern for companies such as Google
as the lower price of mobile ads has resulted in a drop in average cost per
click.

Recent Quarterly Results Encouraging

The drop in average cost per click has been a concern for Google, however, the
company's recent quarterly results showed a slower decline in the average cost
per click. Google's average cost per click was 6% in the fourth quarter of
2012, compared to a decline of 15% in the previous quarter. On a sequential
basis, the company's average cost per click rose 2%. This is an encouraging
trend.

If this trend continues, mobile advertising would become a lot more profitable
for Google.

A couple of weeks back, Google reported fourth quarter revenue of $14.4
billion, up 36% over the same period in the previous year. Excluding
commissions to advertising partners, Google's revenue for the quarter was
$11.34 billion. Net income for the quarter was $2.89 billion, representing an
increase of 7% over the same period in the previous year.

Enhanced Offerings - Enter Groupon

As the internet market continues to grow, companies have also been looking to
boost their offerings as they look to gain market share. A number of companies
in the recent past have announced plans to enhance their offerings.

Daily deals site Groupon Inc. this month announced the release of the newest
version of the Groupon Merchants app for Android (v2.2). The latest version
incorporates Groupon Payments into the platform, providing merchants a better
way to accept credit cards at the guaranteed lowest overall rates. Sign up
today for the free technical analysis on Groupon at

http://www.StockCall.com/GRPN020413.pdf

Gene Alston, General Manager of Groupon Payments, recently said that the
company is thrilled to bring the powerful features of the Groupon Merchants
app and the cost savings and convenience of Groupon Payments to more merchants
with smartphones. Alston said that the app is an effective tool for merchants
looking to process payments and track customer growth.

Earlier this month, Groupon also unveiled the Merchant Impact Report. The free
tool, which is built into the Groupon Merchant Center, provides merchants a
clear view of how the company is driving their business by making it possible
to assess the performance of their promotion.

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