7.33 Million Viewers Make SUPER BOWL XLVII on CTV and RDS Most-Watched Broadcast of the Year in Canada

7.33 Million Viewers Make SUPER BOWL XLVII on CTV and RDS Most-Watched 
Broadcast of the Year in Canada 
- More than half of the country watched some or all of last night's SUPER BOWL 
broadcast -
- 9.4 million fans tune in to watch Beyoncé rock the Pepsi Super Bowl XLVII 
Halftime Show -
- SUPER BOWL XLVII is second most-watched ever - 
To tweet this release: http://bit.ly/11D2MOg 
TORONTO, Feb. 4, 2013 /CNW/ - SUPER BOWL XLVII attracted an average audience 
of 7.33 million viewers on CTV and RDS (CTV: 6.6 million; RDS: 763,000), 
according to preliminary overnight data from BBM Canada - making it the 
most-watched program of the broadcast year. 
The Baltimore Ravens' 34-31 win over the San Francisco 49ers is the second 
most-watched SUPER BOWL ever behind SUPER BOWL XLVI (8.2 million viewers). 
Overall, more than 18.2 million viewers - or more than one in two Canadians 
(53.4%) - watched some or all of SUPER BOWL XLVII on CTV or RDS. 
Canadians were crazy in love with Beyoncé as audience levels for SUPER BOWL 
XLVII on CTV and RDS peaked at nearly 9.4 million viewers during the 
highly-anticipated Pepsi Super Bowl XLVII Halftime Show. 
The game on CTV received an impressive 60 to 62 Share among key Adult 
demographics in English Canada. Once again, the SUPER BOWL proved to be the 
premier television property for Canadian advertisers and a coveted platform 
for key sponsors, including Labatt Breweries of Canada, General Motors of 
Canada, Nissan Canada, Ford of Canada, and PepsiCo. 
CTV's original new drama series MOTIVE scored the other big touchdown of the 
night in the post-SUPER BOWL XLVII timeslot, premiering with an average 
audience of 1.23 million viewers - making it the most watched premiere of a 
Canadian program this broadcast year. 
SOCIAL MEDIA LINKS
Twitter:  @CTV_PR @CTV_Television
Hashtags: #CTV and #SB47 
Facebook: facebook.com/CTV 
About CTV
CTV is Canada's #1 private broadcaster. Featuring a wide range of quality 
news, sports, information, and entertainment programming, CTV has been 
Canada's most-watched television network for the past 10 years in a row. CTV 
is a division of Bell Media, Canada's premier multimedia company with leading 
assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, 
NYSE: BCE), Canada's largest communications company. More information about 
CTV can be found on the network's website at ctv.ca. 
Source: BBM Canada. Audiences prior to August 31, 2009 based on BBM Nielsen 
Media Research Mark II meters. CTV electronic audience databases incorporate 
data beginning in 1994. 
Audience data for SUPER BOWL XLVII on CTV excludes 8:37-9:10 p.m. ET during 
the power outage. 
Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591,greg.mcisaac@bellmedia.ca 
Renee Rouse, (w) 416.384.7599, (c) 416.428.4807,renee.rouse@bellmedia.ca 
SOURCE: CTV 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/February2013/04/c3026.html 
CO: CTV
ST: Ontario
NI: ENT TVNEWS  
-0- Feb/04/2013 23:52 GMT
 
 
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