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Ericsson : Axtel and Ericsson bring next-generation TV to Mexican viewers

  Ericsson : Axtel and Ericsson bring next-generation TV to Mexican viewers

  *AXTEL has entered a partnership with Ericsson for the deployment,
    integration and management of a next-generation TV platform
  *Users to enjoy TV services that provide greater control, interactivity and
    personalization
  *AXTEL selects Ericsson as managed services, consulting and systems
    integration partner for TV service commercial launch

In Mexico, TV is more popular than ever. According to Ericsson (NASDAQ:ERIC)
ConsumerLab's annual study - presented in the TV & Video Consumer Trend Report
2012 - 24 percent of Mexican consumers say they have increased their TV
subscriptions. To remain competitive and meet the growing consumer demand for
TV services that offer greater control and interactivity, Mexican operator
AXTEL has entered a partnership with Ericsson for the deployment, integration
and management of an end-to-end next generation TV platform.

The system deploys a number of Ericsson TV solutions, including the
high-performance MPEG-4 AVC headend for linear and on-demand
standard-definition (SD) and high-definition (HD) TV channels, as well as the
award-winning Ericsson Multiscreen TV Solution.

Jenaro Martínez, AXTEL TV Project Director, says: "We rely on Ericsson's
leadership in TV and managed services as we embark on this very important
initiative. We are pleased to have Ericsson as our solutions provider and
partner in providing our users with interactive and innovative TV services."

Nicolás Brancoli, Vice President, Ericsson Latin America and Caribbean, says:
"This contract marks the beginning of a new partnership between AXTEL and
Ericsson, and underlines our commitment to offer innovative solutions to our
customers. It allows us to help AXTEL meet consumers' growing demand for TV
services that offer greater control and interactivity."

Ericsson's TV solution will enable AXTEL to harness greater efficiencies,
launch new, differentiated services and grow revenues as it provides its users
with the latest-generation of personalized and interactive TV experiences. A
key factor in AXTEL's decision to choose Ericsson was Ericsson's ability to
offer a world class Network Operations Centre (NOC) and video management
infrastructure to help mitigate operational complexities and risks. This will
allow AXTEL to focus on its core business functions and to secure a successful
service launch of its new triple play bundled offer in Mexico.

Ericsson has to date signed more than 240 IPTV contracts. These include
commercial multi-screen contracts, IPTV system integration projects, IPTV
headend contracts and IPTV infrastructure contracts for access, metro
transport and IP Edge.

NOTES TO EDITORS

Ericsson TV and Video report 2012 PDF:
http://hugin.info/1061/R/1636526/526064.pdf

Our multimedia content is available at the broadcast room:
www.ericsson.com/broadcast_room

Ericsson is the world's leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely, in
sustainable societies around the world.

Our offering comprises services, software and infrastructure within
Information and Communications Technology for telecom operators and other
industries.Today more than 40 percent of the world's mobile traffic goes
through Ericsson networks and we support customers' networks servicing more
than 2 billion subscribers.

We operate in 180 countries and employ more than 100,000 people.Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company had
revenues of SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.

www.ericsson.com
www.twitter.com/ericssonpress
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www.youtube.com/ericssonpress

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10719 00 00
E-mail: investor.relations@ericsson.com

Axtel and Ericsson bring next-geneartion TV to Mexican viewers

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Source: Ericsson via Thomson Reuters ONE
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