Arbitron Inc. And Nielsen Holdings, N.V. Voluntarily Provide FTC Additional Time For Merger Review

 Arbitron Inc. And Nielsen Holdings, N.V. Voluntarily Provide FTC Additional
                            Time For Merger Review

PR Newswire

COLUMBIA, Md., Feb. 4, 2013

COLUMBIA, Md., Feb. 4, 2013 /PRNewswire/ -- Arbitron Inc. (NYSE: ARB) today
announced that, following informal discussions with the staff at the Federal
Trade Commission ("FTC"), Arbitron and Nielsen Holdings, N.V. have agreed to
voluntarily provide the FTC with additional time in which to review the
proposed merger of TNC Sub I Corporation, a wholly owned subsidiary of
Nielsen, with and into Arbitron.

Nielsen, as the acquiring party, will withdraw and refile its pre-merger
notification and report form under the Hart-Scott-Rodino Antitrust
Improvements Act ("HSR"), which will restart the 30-day time frame for initial
review of the transaction. The waiting period for the new filing will expire
at 11:59 p.m. on March 8, 2013, unless earlier terminated by the FTC, or the
FTC makes a formal request for additional information prior to the expiration
of the waiting period.

About Arbitron

Arbitron Inc. (NYSE: ARB) is an international media and marketing research
firm serving the media–radio, television, cable and out-of-home; the mobile
industry as well as advertising agencies and advertisers around the world.
Arbitron's businesses include: measuring network and local market radio
audiences across the United States; surveying the retail, media and product
patterns of U.S. consumers; providing mobile audience measurement and
analytics in the United States, Europe, Asia and Australia, and developing
application software used for analyzing media audience and marketing
information data. Arbitron has developed the Portable People Meter™ (PPM^®)
and the PPM 360™, new technologies for media and marketing research.

Portable People Meter™, PPM^® ^ and PPM 360™ are marks of Arbitron Inc.

Additional Information and Where to Find It:
In connection with the proposed merger, Arbitron filed a preliminary proxy
statement with the Securities and Exchange Commission (the "SEC") on January
18, 2013. Investors are urged to read the preliminary proxy statement, the
definitive proxy statement and any other relevant documents filed by Arbitron
with the SEC when they become available, because they will contain important
information about the proposed merger. Arbitron will mail the definitive proxy
statement to its shareholders as of the record date of the special meeting to
vote on the proposed merger transaction. In addition, Investors may obtain
free copies of the preliminary proxy statement and the definitive proxy
statement, when it becomes available, as well as other filings containing
information about Arbitron, without charge, at the SEC's Internet site
( These documents may also be obtained for free from Arbitron's
Investor Relations web site ( or by
directing a request to Arbitron at: Arbitron Inc., 9705 Patuxent Woods Drive,
Columbia, Maryland 21046.

Arbitron and its directors and executive officers and other members of
management and employees are potential participants in the solicitation of
proxies from Arbitron's stockholders in respect of the proposed transaction.

Information regarding Arbitron's directors and executive officers is available
in Arbitron's proxy statement for its 2012 annual meeting of stockholders,
filed with the SEC on April 12, 2012. Additional information regarding the
interests of such potential participants in the proposed transaction is
included in the preliminary proxy statement filed with the SEC on January 18,
2013, and will be set forth in the definitive proxy statement to be filed by
Arbitron with the SEC.

Forward Looking Statements Disclaimer:
This written communication includes information that could constitute
forward-looking statements made pursuant to the safe harbor provision of the
Private Securities Litigation Reform Act of 1995. These statements may be
identified by words such as "will", "expect", "should", "could", "shall" and
similar expressions. These statements are subject to risks and uncertainties
concerning Nielsen's proposed acquisition of Arbitron, Arbitron's expected
financial performance, as well as Arbitron's strategic and operational plans
and actual results and events could differ materially from what presently is
expected. The potential risks and uncertainties include the possibility that
the transaction will not close or that the closing may be delayed; the
possibility that Arbitron may be unable to obtain stockholder approval as
required for the transaction or that the other conditions to the closing of
the transaction may not be satisfied; the transaction may involve unexpected
costs, liabilities or delays; the outcome of any legal proceedings related to
the transaction; the occurrence of any event, change or other circumstances
that could give rise to the termination of the transaction agreement; general
economic conditions; conditions in the markets Nielsen and Arbitron are
engaged in; behavior of customers, suppliers and competitors (including their
reaction to the transaction); technological developments; as well as legal and
regulatory rules affecting Nielsen's and Arbitron's business and specific risk
factors discussed in other releases and public filings made by Nielsen and
Arbitron (including the their respective filings with the SEC). This list of
factors is not intended to be exhaustive. Such forward-looking statements only
speak as of the date of this written communication, and we assume no
obligation to update any written or oral forward-looking statement made by us
or on our behalf as a result of new information, future events, or other

SOURCE Arbitron Inc.

Contact: Investor Contact: Thom Mocarsky, Arbitron Inc., +1-410-312-8239,, or Press Contact: Kim Myers, Arbitron Inc.,
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