Betable Announces Partnership With 3OAK, Frima Studio’s New Real-Money Gaming Division, Anticipates Massive Growth in 1H 2013

  Betable Announces Partnership With 3OAK, Frima Studio’s New Real-Money
  Gaming Division, Anticipates Massive Growth in 1H 2013

      3OAK to Focus on Delivering Innovative Social Gambling Experiences

Betable’s Real-Money Gaming Platform Continues to Attract Top Tier Developers

Business Wire

LONDON -- February 4, 2013

Betable, the world’s only platform that enables developers to legally offer
real-money play in their games, today announced a partnership with Frima
Studio. Betable will power games developed by Frima’s newly launched
real-money gaming division 3OAK, which in addition to producing conventional
free-to-play social casino games, will develop original titles that
incorporate real-money play mechanics into popular social gameplay
experiences.

“Frima’s bullishness on real-money social gaming is evidenced by the creation
of a new division of their company that will focus on the opportunity and we
couldn’t be happier to be powering it for them,” said Christopher Griffin,
founder and CEO of Betable. “With their resources and experience, we’re
confident that 3OAK has the vision and skill necessary to produce innovative,
industry leading real-money titles.”

“With real-money gaming growing briskly and expanding into new territories, we
see the opportunity to leverage our development talents in a nascent industry
and Betable is the best method of entry,” said Steve Couture, CEO and
co-founder of Frima Studio. “As the market continues expanding, free to play
developers will adopt real-money play to boost monetization, engagement and
retention. 3OAK powered by Betable will be there to meet the demand.”

High Demand for Access to Real-Money

“The momentum in the real-money gaming space has greatly exceeded our
expectations, as have the early results,” said Griffin. “Since launching in
July our team has doubled and we will continue to grow to support the
staggering demand for access to the real-money gaming opportunity Betable
provides.”

Betable Highlights Since July 2012 Launch

  *Announced partnerships including Big Fish Games, Digital Chocolate, SGN,
    Slingo, Mandala Games, Murka and Frima
  *Big Fish Games’ launched its #1 social casino game in the UK iOS app store
    with real-money play powered by Betable.
  *Appointed key personnel to the leadership team including former Zynga VP
    of Mobile Ya-Bing Chu as Chief Product Officer and former Zynga VP of
    Business Development Jonathan Flesher as Executive Vice President of
    Business Development.

About Betable

Betable (https://developers.betable.com), the world’s only real-money gaming
platform, is reinventing entertainment by merging the worlds of gaming and
real-money game play. Betable provides the license, support and infrastructure
that allow developers to legally integrate real-money gaming into their mobile
and social games and applications. Betable is dedicated to providing players
with world-leading security, player location and identity verification to keep
their funds safe and to ensure responsible gaming. The company is privately
held and is headquartered in London, England with an office in San Francisco,
USA.

About 3OAK

3OAK is a game development studio dedicated to producing the next generation
of casual and social games that feature unique options for real-money play.
Backed by Frima Studio, Canada’s largest independent game developer, 3OAK is
developing multi-platform entertainment experiences that marry the mechanics
of today’s most popular social games with the thrill of real-money action.
Drawing on Frima’s experienced staff and extensive technical resources, 3OAK
is ambitiously developing its own products and working with third party
publishers on a variety of exciting real-money titles and free to play casino
games.

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Contact:

Betable
Sheila Bryson, 415-828-3464
Sheila@betable.com
or
Frima
Zach Fuller, 646-462-3166
zfuller@triplepointpr.com
 
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