TELUS named to Canada's 10 Most Admired Corporate Cultures Hall of Fame

TELUS named to Canada's 10 Most Admired Corporate Cultures Hall of Fame 
TORONTO, ON, Feb. 4, 2013 /CNW/ - TELUS announced it is being inducted into 
Canada's 10 Most Admired Corporate Cultures Hall of Fame at an awards gala 
tonight hosted by executive search firm Waterstone Human Capital. The national 
program, now in its ninth year, recognizes Canadian companies for having a 
culture that has helped them enhance performance and sustain a competitive 
advantage. TELUS joins the just five other Canadian companies that have been 
inducted into the Hall of Fame. 
"We are deeply honoured by this recognition from Waterstone Human Capital as 
it is a great testament to the dedicated efforts of our over 40,000 team 
members to support our clients and give back to our communities," said Darren 
Entwistle, President and CEO, TELUS. "The best path to achieving a sustainable 
competitive advantage is through the development of an innovative and winning 
corporate culture. In building a high performance culture, we have 
significantly differentiated the TELUS brand in the hearts and minds of our 
customers, employees and communities while delivering meaningful value 
appreciation for our investors. Indeed, TELUS has outperformed its global 
incumbent telco peers in total shareholder return for more than a decade, 
generating a 208 per cent total shareholder return since the beginning of 
TELUS was selected for its leading corporate culture, distinguishing itself by: 

    --  Putting customers first. In 2011 TELUS introduced its 'YOU'
        campaign, declaring its commitment to customers that at TELUS,
        'we put YOU first'. TELUS has introduced a number of customer
        friendly initiatives including clear and simple pricing;
        anytime smartphone upgrades; the elimination of activation
        fees; and innovative Optik TV apps such as Remote Record, Smart
        Remote, Facebook and Twitter on Optik, and Optik on the go.
    --  Creating talent development programs that drive innovation in
        building a world-class team. TELUS' Future Friendly Workplace
        strategy, which leverages the most advanced telecommunications
        technology available anywhere, allows team members to work
        where and how it makes sense for them and the customers they
        serve, while simultaneously reducing the organization's carbon
        footprint. TELUS has achieved an 80% team engagement score, the
        highest for any company of its size in Canada and in the top 1%
        globally, according to an Aon Hewitt survey.
    --  Embracing a belief in the overarching importance to give where
        we live. The TELUS team's passion to give where we live with
        our hearts and our hands has inspired the company, its team
        members and retirees to contribute an unparalleled $300 million
        to charities and non-profit organizations, and perhaps more
        importantly, volunteer more than 4.8 million hours to
        positively affect the lives of millions of Canadians. TELUS was
        the first Canadian company ever to be honoured as the most
        outstanding philanthropic organization globally by the United
        States based Association of Fundraising Professionals.
    --  Building a globally-leading brand that sets the standard for
        all of our human interactions with customers, team members,
        communities and shareholders. These efforts to date have
        realized a brand valued at over $3.6 billion by the Brand
        Finance organization.

"Culture is perhaps the most valuable asset an organization can have and TELUS 
has been repeatedly recognized by the Canadian leadership community for having 
a phenomenal corporate culture that drives results," said Marty Parker, Chief 
Executive Officer of Waterstone Human Capital. "By inducting TELUS into the 
Hall of Fame, we are formally recognizing its strong corporate culture and its 
great accomplishments."

Waterstone Human Capital, a leading executive search firm, has been running 
the Canada's 10 Most Admired Corporate Cultures' program since 2005. The 
program surveys 500 senior Canadian executives annually, where respondents are 
asked to nominate Canadian organizations they most admire in terms of having a 
corporate culture that impacts performance. Nominated organizations are then 
asked to complete a formal submission, which is evaluated and voted on by 
Canada's 10 Most Admired Corporate Cultures Board of Governors.

The program's findings have demonstrated, on an annual basis, how the winning 
organizations are outperforming their peers.

About Canada's 10 Most Admired Corporate Cultures:
Canada's 10 Most Admired Corporate Cultures is founded and presented by 
Waterstone Human Capital, a leading retained executive search firm 
specializing in recruiting for fit. This national program now in its ninth 
year annually recognizes best-in-class Canadian organizations for having a 
culture that has helped them enhance performance and sustain a competitive 
advantage. This popular program begins in the spring of each year with the 
nomination process and culminates in an annual awards gala.

About TELUS 
TELUS (TSX: T, T.A; NYSE: TU) is a leading telecommunications company in 
Canada, thanks to $10.8 billion in annual revenue and 13 million customer 
connections, including 7.6 million wireless subscribers, 3.5 million wireline 
network access lines, 1.3 million Internet subscribers and 635,000 TELUS TV 
customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS 
provides a wide range of communications products and services, including 
wireless, data, Internet Protocol (IP), voice, television, entertainment and 

In support of our philosophy to give where we live, TELUS, our team members 
and retirees have contributed more than $300 million to numerous charitable 
and not-for-profit organizations and volunteered 4.8 million hours of service 
to local communities since 2000. Fourteen TELUS Community Boards lead TELUS' 
local philanthropic initiatives. TELUS was honoured to be named the most 
outstanding philanthropic corporation globally for 2010 by the Association of 
Fundraising Professionals, becoming the first Canadian company to receive this 
prestigious international recognition.

For more information about TELUS, please visit

Elisabeth Napolano TELUS Media Relations 416-906-9830

SOURCE: TELUS Corporation

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CO: TELUS Corporation
ST: Ontario

-0- Feb/04/2013 14:00 GMT

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