Anheuser-Busch Takes Top Spot In USA TODAY Ad Meter

             Anheuser-Busch Takes Top Spot In USA TODAY Ad Meter

More than 7,600 consumers voted in online panel

PR Newswire

MCLEAN, Va., Feb. 4, 2013

MCLEAN, Va., Feb.4, 2013 /PRNewswire/ --Anheuser-Busch took the top stop in
the 25^th annual USA TODAY Super Bowl Ad Meter. The winning ad featured a
touching moment between a man and his Clydesdale. Panelists gave the ad a
score of 7.76 (on a scale of 0 to 10).

In celebration of the 25^th anniversary of Ad Meter, USA TODAY expanded the
vote to thousands via a password-protected site. More than 7,600 panelists
voted on the more than 50 ads that ran during the game. Go to to watch all the ads and see full USA TODAY Super Bowl Ad
Meter results. Complete results are also available in today's editions of USA

The top five ads and final ratings are:

  oAnheuser-Busch – Budweiser Brotherhood - 7.76
  oTide – Miracle Stain – 7.75
  oRam - Farmer – 7.43
  oFrito-Lay Doritos – Fashionista Daddy – 7.27
  oJeep – Whole Again – 7.20

USA TODAY created the Super Bowl Ad Meter in 1989 to gauge consumers' opinions
about TV's most expensive commercials. Ad Meter results have long been the
industry-leading tool used to measure public opinion surrounding Super Bowl

Previous Ad Meter panel winners:

  o2012 - Doritos – Man's Best Friend – 8.82
  o2011 – Tie - Bud Light – Dog sitter puts dogs to work, Frito-Lay Doritos –
    Dog's revenge forDoritos teasing – 8.35
  o2010 – Mars Snickers – Betty White and Abe Vigoda in casual football game
    – 8.68
  o2009 – Frito-Lay Doritos – Crystal ball sees free Doritos – 8.46
  o2008 – Anheuser-Busch – Dalmatian trains Clydesdale to make beer wagon
    team – 8.73
  o2007 - Anheuser-Busch – Crabs worship a cooler of Budweiser on the beach –
  o2006 – Anheuser-Busch: Secret refrigerator stocked with Bud Light – 8.39
  o2005 – Anheuser-Busch: Pilot jumps out of airplane for Bud Light – 8.65
  o2004 – Anheuser-Busch: Owners demonstrate how their dogs fetch Bud Light –
  o2003 – Anheuser-Busch: Replay – 8.99
  o2002 – Anheuser-Busch: Satin Sheets – 9.11
  o2001 – Anheuser-Busch: Cedric's dream date – 8.63
  o2000 – Anheuser-Busch: Rex the Dog recalls his worst day – 8.09
  o1999 - Anheuser-Busch: Separated at Birth - 8.01
  o1998 - Pepsi: Flying Geese - 9.08
  o1997 - Pepsi: Dancing bears - 8.22
  o1996 - Pepsi: On security camera, Coke driver nabs Pepsi - 9.42
  o1995 - Pepsi: Boy gets sucked into bottle - 9.66
  o1994 - Pepsi: Chimp escapes lab, hits the beach - 9.34
  o1993 - McDonald's: Jordan and Bird shoot hoops - 9.00
  o1992 - Nike: Bugs Bunny and Michael Jordan team - 8.51
  o1991 - Diet Pepsi: Ray Charles' new jingle catches on - 8.52
  o1990 - Nike: Famous announcers call imaginary game - 8.17
  o1989 - American Express: Dana Carvey and Jon Lovitz travel to the Super
    Bowl - 7.52.

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Contact: Heidi Zimmerman, Director/Communications of USA TODAY,
+1-703-854-5304 or
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