Apple and Samsung Displace Nokia Worldwide for First Time in Terms of Internet Usage - StatCounter

  Apple and Samsung Displace Nokia Worldwide for First Time in Terms of
  Internet Usage - StatCounter

- Independent web analytics company StatCounter finds Apple has taken the top
spot ahead of Samsung in second place

Business Wire

BOSTON & DUBLIN -- February 4, 2013

Apple dislodged Nokia in January for the first time as the most popular mobile
vendor in terms of global internet usage, according to new mobile research
from StatCounter, the independent website analytics company. Samsung also
climbed ahead of Nokia to take second place behind Apple on a worldwide basis.

StatCounter’s research arm StatCounter Global Stats finds that in January 2013
Apple led globally for the first time in terms of internet usage with 25.86%,
ahead of Samsung (22.69%) and Nokia (22.15%).

“It’s good and bad news for Apple,” commented Aodhan Cullen, CEO, StatCounter.
“Apple has been handed the number one spot despite its falling usage share. A
decline in Nokia usage from January 2012 to January 2013 means the Finnish
company ceded the top spot to Apple.”

He added, “Samsung, in contrast to Apple, has seen an increase in its usage
share since January 2012.”

According to StatCounter data, Apple’s worldwide internet usage share fell
from 28.67% in January 2012 to 25.86% in the same month this year. Samsung
rose from 14.84% to 22.69% over the same period. Nokia fell from 37.67% to
22.15%.

        Jan 2012  Jan 2013  Change
Nokia     37.67%     22.15%     -15.52%
Apple     28.67%     25.86%     - 2.81%
Samsung   14.84%     22.69%     + 7.85%

(Individual country stats available at
http://gs.statcounter.com/#mobile_vendor-ww-monthly-201201-201301)

StatCounter, one of the largest web analytics firms in the world, is used by
companies, bloggers, charities and anyone who wants to measure activity on
their website. Key features include ease of use, independence and the fact
that website data can be viewed in real time.

StatCounter Global Stats data is based on over 15 billion page views per month
to the StatCounter network of more than three million websites.

StatCounter (http://statcounter.com/) provides independent and free website
stats including search terms used to find the site and stats on downloads e.g.
brochures or price lists.

Ends

Editors’ Notes:

1. Mobile stats for Apple include iPhone and iPod Touch.

2. StatCounter defines a mobile device as a pocket-sized computing device,
typically having a display screen with touch input or a miniature
keyboard.This excludes tablets such as the iPad which, while portable, are not
considered mobile according to this definition.

Contact:

Simpson Financial & Technology PR
Naomi McElroy,
T: + 353 1 260 5300
E: naomi@simpsonftpr.ie
 
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