New Orleans Hosts "Greenest" Game In Super Bowl History

           New Orleans Hosts "Greenest" Game In Super Bowl History

Super Bowl Host Committee's Environmental Committee Initiatives Focus on a
"Greener" Game, Fans and Community

PR Newswire

NEW ORLEANS, Feb. 4, 2013

NEW ORLEANS, Feb. 4, 2013 /PRNewswire/ --It was the "greenest" game in Super
Bowl history. TheNew Orleans Host Committee's (NOHC) Environmental Committee
worked tirelessly for more than two years to implement a variety of
environmental initiatives designed to "green" the game, the fans and the
community of New Orleans.

(Photo: http://photos.prnewswire.com/prnh/20130204/DA53760-a)

(Photo: http://photos.prnewswire.com/prnh/20130204/DA53760-INFO-b)

"The New Orleans Super Bowl Host Committee Environmental Committee is
dedicated to the integration of environmental ethics into all major events
surrounding the Super Bowl, while minimizing its carbon footprint," said NOHC
Environmental Committee Chair Patty Riddlebarger, Director of Corporate Social
Responsibility, Entergy Corporation. "We are thankful for our community
partners who embraced our committee's vision to make a "greener" game, fans
and community a reality."

Initiatives surrounding "greening" the Super Bowl game itself focus
specifically on the venues and include:

  oEnergy Usage: The estimated impact of emissions from energy usage at major
    Super Bowl venues – the Mercedes Superdome, Morial Convention Center, Team
    and NFL hotels – is estimated to be 4,600 MW of electricity, resulting in
    approximately 3.8 million pounds of CO2 emissions. The NOHC Environmental
    Committee has arranged with Entergy to donate carbon credits, which
    represent investments in projects that capture or remove CO2 from the
    atmosphere, to offset the estimated energy impact.
  oRecycling: All major Super Bowl venues will offer recycling. Additionally,
    the NOHC Environmental Committee and Second Harvest Food Bank will recover
    unused food items from Super Bowl events to donate to local nonprofits.
    The NOHC Environmental Committee has also teamed up with the Green Project
    and RepurposingNOLA to reclaim Super Bowl banners, displays, signage and
    other promotional items, which will be manufactured into a myriad of
    souvenir items, such as tote bags, wallets and shower curtains.
  oTransportation: Convenient and free bike valet parking services will be
    provided at the NFL Experience, through a partnership with Entergy
    Corporation, Bike Easy and the Downtown Development District.
    Additionally, the NOHC Environmental Committee in conjunction with Entergy
    Corporation, Bike Easy and the Downtown Development District will offer a
    Bike Share pilot program during Super Bowl week with bike checkouts at
    several convenient downtown locations.

Initiatives surrounding "greening" the fans attending the big game include:

  oGeaux Green Game: NFL fans across the nation were invited to play the
    Geaux Green game, an online, interactive game that allows individuals to
    select from a menu of easy actions that individuals can take to reduce
    energy and their own carbon footprint. As of Friday, Jan. 11 NFL fans had
    pledged CO2 reductions totaling more than 21 million pounds of avoided
    greenhouse gasses, which is equivalent to planting 244,242 tree seedlings
    grown for 10 years.
  oGreening Super Bowl Fan Travel: Fans who visit the New Orleans Host
    Committee Geaux Green web site
    (https://entergygeauxgreen.c2es.org/offset-your-travel) will be able to
    purchase carbon offsets from the same sources that are being used to
    offset the Super Bowl venues for as little as $5. Of note, Entergy
    Corporation will match every offset purchased on a 1 for 1 basis.

Initiatives surrounding "greening" the community of New Orleans include:

  oUrban Forestry: The New Orleans Host Committee teamed up with Hike for
    KaTreena on an urban forestry initiative to plant and/or give away 7,000
    trees, exceeding the previous Super Bowl record set in Dallas by 2,000
    trees. The effort will culminate on the Super Saturday of Service on
    February 2, as Hike for KaTreena commemorates the planting of the
    organization's 20,000^th tree.
  oCoastal Restoration: The New Orleans Host Committee and the EPA are
    joining youth in the Houma area for a coastal restoration volunteer event
    scheduled for the Super Saturday of Service on February 2, which is also
    National Wetlands Day.
  oSuperkids Super Sharing: On Thursday, January 17, the NFL teamed up with
    the New Orleans Saints, the New Orleans Super Bowl Host Committee,
    Kingsley House and local public and private schools for Super Kids Super
    Sharing, a Super Bowl community impact program that puts books and sports
    equipment into the hands of local children and schools in need.

The NOHC Environmental Committee members include representatives from
America's Wetland, Entergy Corporation, Hike for KaTreena, Green Light New
Orleans, Make It Right, Repurposing NOLA, Second Harvest Food Bank, and The
Shaw Group.

For more information about the "greener" Super Bowl initiatives, please visit
http://www.neworleanssuperbowl.com/environmental/index.php.

SOURCE New Orleans Host Committee

Contact: Christine Minero Rigamer, Gambel Communications, (o) 504.324.4242 |
(c) 281.793.3206, christine@gambelpr.com