Just Released: 2013 International Social Media Marketing Survey by
Survey Shows Rapidly Growing Popularity of Social Media with Small and Medium
Size Businesses Around The World
SAN FRANCISCO, Feb. 4, 2013
SAN FRANCISCO, Feb. 4, 2013 /PRNewswire/ --In a brand new survey conducted by
SocialMediopolis.com, a leading website for social media marketers, an
unprecedented number of small and medium size businesses are embracing social
media as a key strategy in their marketing programs internationally.
According to Michael Crosson, the publisher of the website, "While most
people think of major consumer marketers as driving the growth of social media
venues such as Facebook, Twitter Pinterest, Google+, YouTube, Twitter and
other platforms, the reality is that many more small and medium size
businesses are now successfully driving social media marketing programs."
Crosson states that a key venue leading this increase is LinkedIn.com, which
recently passed the 200,000,000 member mark. "We have seen a significant
increase in companies from one to 100 joining the Social Media Marketing group
over the previous year. More importantly, these companies have expanded their
use of social media into other services besides Facebook and Twitter. We have
seen incredibly strong growth in Pinterest, Instagram, Google+ and Tumblr, for
example." Said Crosson.
The survey can be seen in its entirety here:
Some of the highlights from this study include:
oThe U.S. represents 65.7%, and the rest of world is 34.3% of responses.
oIndependent consultants and Small/Medium Size Businesses (up to 100
employees) comprise the large bulk of the responses: 80.4%. (Infographic
oThe various social media venues such as Facebook, Twitter, Google+ and
others are fairly even divided, but MySpace continues to lag far behind at
4%. (Infographic #4)
o54.7% are primary decision makers. (Infographic #4)
"This survey is a good snapshot of the international social media playing
field at the moment. Members of our Social Media Marketing group on
LinkedIn.com, which has over 500,000 members, participated. The group is
growing by an average of 1,100+ new members every day, and we poll them
annually," continued Crosson. The full results of the survey are available at
For more information about Social Media Marketing, contact Michael Crosson,
Publisher, at 415.717.7600 or by email at email@example.com.
About Social Media Marketing:
Social Media Marketing on LinkedIn is an international community for social
media marketers. It is associated with SocialMediopolis.com, a private
community. Together, the properties have well over 600,000 active members, the
largest community in the world of its kind. The group was founded in March
2008, and SocialMediopolis.com was founded in 2011. ClickVenture.com and
NewbiesInSocialMedia.com were launched in January of this year. The company is
Anne Leedom, Senior Publicist
Net Connect Publicity
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