The 14th Annual Iams Home 4 the Holidays Helps Nearly 1.3 Million Animal Adoption and Provides 5.5 Million

  The 14th Annual Iams Home 4 the Holidays Helps Nearly 1.3 Million
  Animal Adoption and Provides 5.5 Million Meals to Shelter Partners

         Annual Drive Surpasses 8.3 Million Pet Adoptions In 14 Years
            While Providing Much-Needed Meals To Shelter Partners

Business Wire

TORONTO -- February 4, 2013

Iams Home 4 the Holidays, one of the world's largest pet adoption drives,
announced that nearly 1.3 million pets were placed in forever homes between
Oct. 1, 2012 and Jan. 2, 2013. As part of the annual drive, Iams helped find
homes for over 46,000 orphaned pets in Canada alone. More than 8.3 million
pets have been placed in forever homes since Iams and founding partner Helen
Woodward Animal Center, along with thousands of animal organizations across
the globe, partnered to do something about shelter overpopulation when the
program first started in 1999.

Wyatt, a tiny kitten was abandoned and found near death was nursed back to
health and found his fore ...

Wyatt, a tiny kitten was abandoned and found near death was nursed back to
health and found his forever home through Iams Home 4 the Holidays. (Photo:
Business Wire)

“We're celebrating the fact that in just three months we helped save the lives
of almost 1.3 million animals,” said Mike Arms, founder of the adoption drive
and president of Helen Woodward Animal Center. “We're proud of the work we've
done and we're especially proud of the hard work the partner organizations
continue to do every day. Take the story of Wyatt, a tiny kitten who was
abandoned and found near death. Wyatt was nursed back to health by dedicated
cat rescue volunteers and has since found his forever home. Stories like these
show us the importance of promoting pet adoption and how a program like Iams
Home 4 the Holidays can make a huge difference in the life of a pet."

Adoption wasn't the only way people got involved this year as the program also
focused on providing proper nutrition for pets still awaiting families.
Consumers were able to share their passion for pets and help Iams donate food
to participating animal shelters by buying specially marked bags of food or by
liking Iams on Facebook (

“During the holiday season, when most people consider bringing a pet into
their home, it is important for us to double our efforts to raise awareness
about the wonderful animals available for adoption in local shelters across
Canada," said Barbara Cartwright, Chief Executive Officer, Canadian Federation
of Humane Societies. “The generous support from Iams, not only ensures access
to proper nutrition for shelter animals, it also helps highlight an ongoing
issue that could be easily eradicated through public awareness.”

About P&G Pet Care
For more than 60 years, P&G Pet Care (NYSE:PG), the maker of Iams and
Eukanuba, has enhanced the well-being of dogs and cats by providing
world-class quality foods and pet care products. To learn more about
Eukanuba^® and Iams^® Dog & Cat Foods or general pet care and nutrition
information, call the Iams Consumer Care Center at (800) 525-4267. You can
also visit us on the Web at or

About Helen Woodward Animal Center
Helen Woodward Animal Center is a private, non-profit organization where
“people help animals and animals help people.” Founded in 1972 in Rancho Santa
Fe, Calif., the Center provides services for more than 57,000 people and
thousands of animals annually through adoptions, educational and therapeutic
programs both onsite and throughout the community. Helen Woodward Animal
Center is also the creator of the international Home 4 the Holidays pet
adoption drive and the Animal Center Education Services program, teaching the
business of saving lives to animal welfare leaders from around the world. For
more information, follow us on Twitter at or visit us at or

About the Canadian Federation of Humane Societies
Since 1957, the Canadian Federation of Humane Societies (CFHS) has been
working to improve conditions for animals across the country. With member
humane societies and SPCAs across Canada, the CFHS is the national voice on
animal welfare in Canada. It uses this voice to liaise with animal welfare
organizations, government, the public, industry, the scientific community,
educators and the media to end animal suffering. Find out more at

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Nina Kalos, 416.306.6624
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