Penny for a brighter future: Tim Horton Children's Foundation penny drive aims
to send more kids to camp
The copper coin may be coming to an end, but its impact is long-lasting for
the economically disadvantaged kids who take part in Tim Horton Children's
OAKVILLE, ON, Feb. 4, 2013 /CNW/ - Every penny really does count for the Tim
Horton Children's Foundation. Each year, the Foundation collects almost $1
million in pennies dropped into collection boxes at Tim Hortons restaurants
across Canada. Tim Horton Children's Foundation is asking Canadians to give
their remaining pennies a fond farewell by donating them to support kids in
need across Canada with the gift of camp.
"Tim Hortons guests have proven year after year that just one penny can make a
difference in the lives of deserving children," says Dave Newnham, Vice
President and Executive Director, Tim Horton Children's Foundation. "The
approximate $1 million the Foundation raises each year through penny donations
in restaurant coin boxes sends hundreds and hundreds of kids to camp. These
are children for whom we can effect positive change and a greater confidence
about their future."
The Tim Horton Children's Foundation started in 1975 in Parry Sound, ON, with
just one camp and 200 kids. It now operates six year-round camps across North
America and has served more than 165,000 kids through its programs. Children
in communities across Canada are sponsored by Tim Hortons restaurant owners to
attend one of three types of programs offered, including a traditional summer
camp (ages 9-12), a year-round camp serving schools and youth groups (ages
8-18) in the fall, winter and spring, and a five-level program focused on
building lifelong leadership skills (ages 13-18). All programs are designed to
increase self-confidence, self-esteem and teach leadership skills that will
continue to benefit campers for years to come. The powerful life experiences
learned at THCF camps come at absolutely no cost to the kids and their
"We are truly thankful for the support of our loyal guests and restaurant
owners year after year," said Newnham. "Through their generous donations and
fundraising efforts, we are able to cover the full cost of a first-class camp
experience for so many deserving children each year. Now, with pennies going
out of production, it's important for our guests to collect and donate their
unwanted pennies to help us send more kids to camp. And, more importantly, to
continue to donate spare change to coin boxes in Tim Hortons restaurants once
the penny is no longer in circulation."
In 2012, the Tim Horton Children's Foundation sent more than 15,000 children
to camp. More than 75 per cent of revenue generated by the Foundation comes
from Camp Day activities and Tim Hortons coin boxes, with coin boxes at Tim
Hortons counters and drive-thrus raising about $7 million annually.
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains inNorth
Americabased on market capitalization, and the largest inCanada. Operating
in the quick service segment of the restaurant industry, Tim Hortons appeals
to a broad range of consumer tastes, with a menu that includes premium coffee,
espresso-based hot and cold specialty drinks including lattes, cappuccinos and
espresso shots, specialty teas, fruit smoothies, home-style soups, fresh
Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked
goods, including our trademark donuts. As ofSeptember 30th, 2012, Tim
Hortons had 4,138 system-wide restaurants, including 3,365 inCanada, 755 in
theUnited Statesand 18 in the Gulf Cooperation Council. More information
about the Company is available at www.timhortons.com. FollowTim Hortons on
About The Tim Horton Children's Foundation
The Tim Horton Children's Foundation (THCF) is a non-profit charitable
organization founded in 1974 that is committed to providing an enriched and
memorable camp experience for children and youth living in economically
disadvantages home. The Foundation's funding comes from Tim Hortons Camp Day,
fundraising activities, special events, and year-round public donations
collected through counter and drive-thru coin boxes, as well as other
donations. Since 1975, more than 165,000 children have attended a Foundation
camp at no cost to them or their families. For more information about the Tim
Horton Children's Foundation, please visit www.thcf.com.
For further information or to arrange an interview, please contact:
Alexandra Cygal email@example.com 905.339.5960 Jennifer Meneses
SOURCE: Tim Hortons Inc.
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