The Secret Is Out: Pizza Hut Unveils Big Pizza Sliders As Latest Innovation, Gives Customers A Chance To Try One Free

 The Secret Is Out: Pizza Hut Unveils Big Pizza Sliders As Latest Innovation,
                   Gives Customers A Chance To Try One Free

Big Pizza Sliders giveaway set for Tuesday, Feb. 5 from 4-7 p.m.

PR Newswire

DALLAS, Feb. 4, 2013

DALLAS, Feb. 4, 2013 /PRNewswire/ -- As America tuned in to the biggest
sporting event of the year yesterday, pizza lovers watched, and listened,
extra closely for the most famous word in the worlds of football and pizza:


Last week, Pizza Hut announced that after "Hut" was heard on the gridiron
during the Big Game in the Big Easy, they would conduct a massive giveaway of
their next big pizza innovation. The drama ended early as TV viewers clearly
heard the famous "Hut" during thesecond set of downs, unleashing a massive
consumer event by providing free product at participating Pizza Hut
restaurants nationwide. From 4-7 p.m. local time on Tuesday, Feb. 5, customers
can get a free taste of the latest and greatest from Pizza Hut: Big Pizza
Sliders. The giveaway is for carryout or dine-in only.

"The 'Hut' call came early and was loud and clear during the Big Game, and now
we're ready to come through on our promise and activate one of the largest
product giveaways in Pizza Hut history," said Kurt Kane, CMO, Pizza Hut.
"America now has a chance to get a free taste of our new Big Pizza Sliders and
on Tuesday we look forward to providing yet another Make It Great moment for
our fans."

Big Pizza Sliders

Made with signature Pizza Hut Pan Pizza dough, these mega mini pizzas come
nine to a box for $10 or three for $5 and are all about customization.
Customers can choose up to three different recipe combos with up to three
toppings each. That means you get what you want and what everyone else wants
all at the same time. There's officially no more "fight" in pizza night.
Pepperoni and cheese Big Pizza Sliders will be sampled on Tuesday.

Big Pizza Sliders were introduced to America yesterday during the CBS pre-game
show just minutes before kickoff. Starting today, customers can get theirs at
Pizza Hut restaurants nationwide and online at

For the launch of Big Pizza Sliders, Pizza Hut is adding to the innovation by
teaming up with Dr Pepper and Virgin Gaming to amplify the entertainment value
that will make it great. Consumers who purchase any soft drink in-store or
online receive a gaming piece directing them to logon at for the chance to redeem multiple prizes and be
automatically entered for a chance to win the ultimate gaming experience with
a trip to E3 this spring.

About Pizza Hut

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza,
pasta and wings than any other restaurant in the world. The only pizza company
to be named a top ten franchise in 2013 by Entrepreneur Magazine, Pizza Hut
began 55 years ago in Wichita, Kansas, and today operates more than 10,000
restaurants in more than 90 countries. Pizza Hut also operates nearly 4,000
Wingstreet restaurants. To order online from Pizza Hut, visit

About Dr Pepper

Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major
soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have
earned legions of fans that enjoy its unique, refreshing taste. The brand is
available in Regular, Low Calorie, Diet, Caffeine Free and Cherry varieties.
DPS is a leading producer of flavored beverages, marketing Dr Pepper and
50-plus other beverage brands across North America and the Caribbean. For more
information, visit or For the brand's latest
news and updates, follow Dr Pepper at or

About Virgin Gaming

Introduced in June 2010, Virgin Gaming is the premier destination for
competitive console gamers to meet, challenge and play in head-to-head matches
and tournaments for cash and prizes. With an array of proprietary features,
including a Fair Play Guarantee™ (with automatic game results validation),
Virgin Gaming allows gamers of all skill levels from around the world to
safely and easily compete online against friends and other members in some of
their favorite multiplayer games. A leading-edge convergence of competitive
online gaming and video games, Virgin Gaming offers robust community features
with member pages, community reputation and skill ratings, a variety of
exciting tournament formats and more. For additional information, visitVirgin

Media Contact
Lisa Beachy

SOURCE Pizza Hut

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