Just Energy Group Inc. Announces Strategic Supply Arrangement With Shell Energy Europe Limited for its UK Business

Just Energy Group Inc. Announces Strategic Supply Arrangement With Shell Energy 
Europe Limited for its UK Business 
TORONTO, ONTARIO -- (Marketwire) -- 02/04/13 -- Hudson Energy Supply
UK Limited ("Hudson"), a subsidiary of Just Energy Group Inc. ("Just
Energy" or the "Company") (TSX:JE)(NYSE:JE), has entered into a 5
year strategic supply arrangement with Shell Energy Europe Limited
("Shell") for Hudson's retail business in the United Kingdom. Under
the arrangement, Shell will be the wholesale supplier for Hudson. The
structure will give Hudson access to the wholesale market and the
benefit of Shell's vast market presence and knowledge. The
arrangement also accommodates Hudson's forecasted working capital
requirements for continued customer growth. 
Ken Hartwick, President and CEO of Just Energy, stated "We view this
agreement as a key first step in the expansion of our retail business
from North America to Europe. Just Energy has expanded our strategic
partnership with Shell thereby ensuring that our Hudson customers
continue to receive the quality of service and product they have come
to expect. Shell was Just Energy's initial supplier in Ontario in
1997 and this arrangement continues that strong foundation of respect
and commercial opportunity between our two leading energy companies."
Deb Merril, President of Hudson, added, "This partnership with Shell
will provide Hudson with the long term security in its ability to
grow and offer competitive products to customers in the United
Ken Snodgrass, General Manager - North West Europe of Shell stated
"Shell has had a long and successful relationship with Just Energy in
North America, and we are very pleased to be building upon that
relationship to help Hudson succeed in the United Kingdom." 
About Just Energy Group Inc.  
Established in 1997, Just Energy is primarily a competitive retailer
of natural gas and electricity. With offices located across the
United States, Canada and, commencing in July 2012, the United
Kingdom, Just Energy serves close to 2 million residential and
commercial customers through a wide range of energy programs and home
comfort services, including fixed-price or price-protected energy
program contracts, the rental of water heaters, furnaces and air
conditioners and t
he installation of solar panels. The Company's
JustGreen(R) products provide consumers with the ability to help them
reduce the environmental impact of their everyday energy use. Just
Energy is the parent to Amigo Energy, Commerce Energy, Hudson Energy,
Hudson Energy Solar, National Home Services, Momentis, Tara Energy
and Terra Grain Fuels. 
About Royal Dutch Shell plc  
Royal Dutch Shell plc is incorporated in England and Wales, has its
headquarters in The Hague and is listed on the London, Amsterdam, and
New York stock exchanges. Shell companies have operations in more
than 100 countries and territories with businesses including oil and
gas exploration and production; production and marketing of liquefied
natural gas and gas to liquids; manufacturing, marketing and shipping
of oil products and chemicals and renewable energy projects. For
further information, visit www.shell.com. 
Shell Energy Europe is responsible for the sale, marketing and
trading of gas, power and environmental products in Europe, and is
active in 17 countries. Shell Energy Europe was formed from the
merger of Shell's gas marketing and trading businesses in 2009, and
leverages the integration of these capabilities to offer "Energy
Solutions for your Business" to customers, including industrial gas
consumers, power generators, gas producers and international
Just Energy's press releases may contain forward-looking statements
including statements pertaining to customer revenues and margins,
customer additions and renewals, customer attrition, customer
consumption levels, general and administrative expenses, dividends,
distributable cash and treatment under governmental regulatory
regimes. These statements are based on current expectations that
involve a number of risks and uncertainties which could cause actual
results to differ from those anticipated. These risks include, but
are not limited to, levels of customer natural gas and electricity
consumption, rates of customer additions and renewals, rates of
customer attrition, fluctuations in natural gas and electricity
prices, changes in regulatory regimes and decisions by regulatory
authorities, competition and dependence on certain suppliers.
Additional information on these and other factors that could affect
Just Energy's operations, financial results or dividend levels are
included in Just Energy's annual information form and other reports
on file with Canadian securities regulatory authorities which can be
accessed through the SEDAR website at www.sedar.com, on the U.S.
Securities Exchange Commission's website at www.sec.gov or through
Just Energy's website at www.justenergygroup.com.  
Neither the Toronto Stock Exchange or the New York Stock Exchange has
approved nor disapproved of the information contained herein. 
For further information from Just Energy please contact:
Ms. Beth Summers, C.A.
Chief Financial Officer
(905) 795-4206 
Ken Hartwick, C.A.
President and CEO
(905) 795-3557
Hudson Energy
Deb Merril
(713) 544-8125 
For further information from Shell please contact:
Shell Media Relations
+44 207 934 5550
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