Pepsi Unveils First-Ever Crowd-Sourced Super Bowl Halftime Show Intro Featuring Hundreds of Real Fans

Pepsi Unveils First-Ever Crowd-Sourced Super Bowl Halftime Show Intro 
Featuring Hundreds of Real Fans 
Extends Fan Experience by Offering Full Halftime Show Online 
PURCHASE, NY, Feb. 4, 2013 /CNW/ - Pepsi unveiled the first-ever crowd-sourced 
Super Bowl XLVII Halftime Show introduction, which starred hundreds of real 
fans from around the U.S. by using a unique editing technique called "object 
replacement animation." The first-of-its-kind video used more than 500 
frames of beautiful, high-definition photos submitted by real Pepsi and 
Beyoncé fans, which were submitted over the past 4 weeks. The video, which 
aired on CTV in Canada, welcomed Beyoncé to the stage for the Pepsi Super 
Bowl XLVII Halftime Show in a way that only Pepsi could deliver, creating a 
true "Live for Now" moment. 
In addition, Pepsi will extend the Super Bowl fan experience online and for 
the first time ever, the entire halftime performance is available at and will remain on the site for one month. Fans who want to get 
a closer look at the fast-paced Pepsi Super Bowl XLVII Halftime Show 
introduction can view a special frame-by-frame version of the video at 
"Pepsi is thrilled with the overwhelming response and engagement of our fans 
in creating this year's introduction video," said Angelique Krembs, Vice 
President of Marketing, Pepsi. "We wanted to say thank you to all our fans by 
sharing these great performances with them online. We look forward to once 
again offering fans the chance to get closer than ever to all of the action." 
Pepsi and Beyoncé invited fans to help make this year's Pepsi Super Bowl 
XLVII Halftime Show one of the most memorable and compelling shows ever. 
Pepsi received more than 120,000 submissions from consumers in hopes of being 
selected, and chose hundreds of photos for the introduction. The video was 
created for Pepsi by Mekanism (San Francisco and New York). 
Follow Pepsi on, join the conversation with 
@pepsiCanada on, #pepsihalftime 
About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than 
$65 billion and a product portfolio that includes 22 brands that generate more 
than $1 billion each in annual retail sales. Our main businesses - Quaker, 
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable 
foods and beverages that are loved throughout the world. PepsiCo's people are 
united by our unique commitment to sustainable growth by investing in a 
healthier future for people and our planet, which we believe also, means a 
more successful future for PepsiCo. We call this commitment Performance with 
Purpose: PepsiCo's promise to provide a wide range of foods and beverages for 
local tastes; to find innovative ways to minimize our impact on the 
environment by conserving energy and water and reducing packaging volume; to 
provide a great workplace for our associates; and to respect, support and 
invest in the local communities where we operate. For more information, please 
Michelle Saba / Matt Juniper PRAXIS 
/ O: 905-949-8255 x 242 / 225 C: 416-540-1786 / 905-599-5606 
Video with caption: "Video: Pepsi Unveils First-Ever Crowd-Sourced Super Bowl 
Halftime Show Intro Featuring Hundreds of Real Fans". Video available at:
Video with caption: "Video: Pepsi Unveils the Making of the First-Ever 
Crowd-Sourced Super Bowl Halftime Show Intro Featuring Hundreds of Real Fans". 
Video available at:
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ST: New York
-0- Feb/04/2013 19:47 GMT
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