Fischer Pharmaceuticals' Trendsetting Founder Set For National TV Interview And Barnes and Noble Book Signing In Chicago As

 Fischer Pharmaceuticals' Trendsetting Founder Set For National TV Interview
And Barnes and Noble Book Signing In Chicago As Sales Of His Eyecare Products
                           Rise On Amazon And Ebay

PR Newswire

CHICAGO, Feb. 4, 2013

CHICAGO, Feb. 4, 2013 /PRNewswire/ -- While Israel's Leading Eye Hygiene
Products experience healthy sales growth on Amazon and Ebay, the man behind
them, Dr. Eli Fischer, is expanding dramatically his brand's presence in the
U.S. Market.

With over 500 leading products in the Israeli market, the Dr. Fischer brand is
introducing to new U.S. markets 30 of Israel's most popular health products,
including what pediatricians and ophthalmologists worldwide consider among the
purist eyelid cleansing wipes for babies and adults. The products went on
sale recently on Ebay and Amazon and at pharmacies around New York City and
are spreading nationwide.

According to Dr. Fischer, "Our goal is to educate the public on the
significance of everyday routine eye hygiene as a preventive measure against
future eye complications, and in turn, the deterioration of eyesight. The
convenient daily use of our sterilized cleansing wipes allows for the easy
removal of debris from the eyelids and puts a stop to irritation and
infection. Eye hygiene is as important as dental hygiene - we only have two
eyes and unlike our teeth, our eyes cannot be replaced. We need to protect our
windows to the world." The product, Dr. Fischer Eye-Care Cleansing Wipes for
babies and adults, are the only wipes free of preservatives and non-irritating
to eyes and offer hygienic care of both eyelids and eyelashes.

The global company Fischer Pharmaceuticals' founder is en route to Chicago for
an interview on the national television program First Business News and to
sign his autobiography "Dr. Fischer: The Man Behind The Logo" 11 AM on Feb. 12
at Barnes and Noble Bookstore at University of Chicago. Produced here, First
Business News is  the largest syndicated news program in the country.

In his new book distributed by BookMasters
(, Dr. Fischer tells how he
overcame a myriad of difficulties, including terrorist rockets exploding in
his factories, to build single-handedly in Israel his global pharmaceutical
brand.Today Dr. Fischer products are sold in more than 30 countries,
including throughout the U.S., where he has become a leading advocate for
improving baby's and adult's eye hygiene and protecting skin from sun's
damaging rays. He is founder of Fischer Pharmaceuticals Ltd., a global
pharmaceutical company.

Media contact: Iviani Figueroa at 561-750-9800 x233;

SOURCE Dr. Fischer
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