Rentrak's Ratings Show Blackout Did Not Affect Super Bowl Viewership

     Rentrak's Ratings Show Blackout Did Not Affect Super Bowl Viewership

—Ad Retention Index and Social Media Report Reflect Ratings were Unaffected by

PR Newswire

PORTLAND, Ore., Feb. 4, 2013

PORTLAND, Ore., Feb. 4, 2013 /PRNewswire/ --Rentrak (NASDAQ: RENT), who
precisely measures movies and TV everywhere, did an analysis of Super Bowl
XLVII which includes box office information, advertising exposure levels and
social media commentary, with a highlight of the affect of the third quarter


Audience levels remained stable and even grew through the 34-minute blackout,
as the graph below shows, with the blackout indexing at 100 compared to the
total game.

Ad exposure was nearly equal to viewership of the entire game despite the fact
that many spots from major sponsors like Taco Bell premiered online prior to
Sunday's big game. According to Rentrak's database of over 20 million
televisions, the average ad delivered 94% of the audience when compared to
viewership of the whole game.

The most-watched ad of the game was Samsung's Galaxy commercial in the
exciting fourth quarter with a 117 index according to Rentrak's Ad Retention
Index (ARI) which looks at the second-by-second viewing average for
commercials and compared them to the entire program. The details for the ads
can be found at:

Rentrak's cross-platform results, coupled with information generated by
social-TV analytic company, Bluefin Labs, reports the ad that received the
highest social media response was the Dodge Ram Trucks "Farmer" commercial
with over 400,000 social media comments. The Dodge ad scored a 110 ARI.

The Super Bowl drew many people from movie theaters back to their homes as box
office ticket sales fell by 66% from Saturday to Sunday. On a typical Sunday,
the decline is only around 40%.

Bluefish provides its entire social media report at:

About Rentrak Corporation:
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with advanced demographics, only Rentrak
is the census currency for VOD and Movies. Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit


Contact for Rentrak Corporation:
Antoine Ibrahim
Office: 212-541-2478


SOURCE Rentrak Corporation

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