Limited Brands Increases Annual Cash Dividend

                Limited Brands Increases Annual Cash Dividend

PR Newswire

COLUMBUS, Ohio, Feb. 4, 2013

COLUMBUS, Ohio, Feb. 4, 2013 /PRNewswire/ -- As part of its ongoing commitment
to increasing shareholder value, Limited Brands, Inc. (NYSE: LTD) announced
today a 20% increase in its regular annual dividend to $1.20 per share, from
$1.00 per share previously.  The company also announced the declaration of its
regular quarterly dividend of $0.30 per share payable on March 8, 2013, to
shareholders of record at the close of business on Feb. 22, 2013.  This is the
company's 153^rd consecutive quarterly dividend.

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ABOUT LIMITED BRANDS:

Limited Brands, through Victoria's Secret, Pink, Bath & Body Works, La Senza
and Henri Bendel, is an international company.  The company operates 2,631
specialty stores in the United States and its brands are sold in more than 700
company-operated and franchised additional locations world-wide.  The
company's products are also available online at www.VictoriasSecret.com,
www.BathandBodyWorks.com, www.HenriBendel.com and www.LaSenza.com.

SOURCE Limited Brands

Website: http://www.limitedbrands.com
Contact: Limited Brands: Amie Preston, Investor Relations, +1-614-415-6704,
apreston@limitedbrands.com, or Media Relations, Tammy Roberts Myers,
+1-614-415-7072, extcomm@limitedbrands.com