Research and Markets: Nintendo Co., Ltd: Innovating in a Reactive Market

  Research and Markets: Nintendo Co., Ltd: Innovating in a Reactive Market

Business Wire

DUBLIN -- February 4, 2013

Research and Markets
( has announced
the addition of the "Nintendo Co., Ltd: Innovating in a Reactive Market"
report to their offering.

Prior to the launch of the Wii, Nintendo faced many challenges in the home
console market. However, the Wii disrupted the market in 2006, achieving
success by employing revolutionary control methods, bolstering revenues, and
expanding the company's consumer base. Having lost momentum, the Wii has been
superseded by Nintendo's Wii U, which further innovates gaming, but faces
future challenges.

Features and benefits

- MarketLine Case Studies describe topics such as innovative products,
business models, and significant company acquisitions.

- Fact-based and presented in an accessible style, they explain the rationale
of commercial decisions and illustrate wider market and economic trends.


The Wii as a product represented a shift for Nintendo, away from the
traditional hardcore gamer market, and to a different space where the emphasis
was on consumer expansion, rather than specifically targeting the already
established hardcore gamer demographic.

Even though the Wii had only been on sale for four months before the end of
Nintendo's FY2007, revenues for the year stood at a 90% higher figure than the
preceding year, while the company's operating income was 150.2% higher in
FY2007 than in FY2006, in turn boosting the company's operating income ratio.

In recent years, Nintendo has seen its market threatened by the increased
prevalence of the use of tablet computers, such as Apple's iPad, to consume
video game content. The Wii U's GamePad serves as both an innovation and
reaction to the movement of casual consumers from dedicated gaming devices to
tablets and smartphones.

Your key questions answered

- What challenges did Nintendo face in the home console market prior to the
release of the Wii?

- How did Nintendo respond to challenges from competitors to take back first
place in the home console market with its Wii?

- How has Nintendo employed innovation, and how successful has it been in
doing so?

- How has Nintendo adapted its strategy going forward with the Wii U, and what
factors influence its potential success?

For more information visit


Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Media and Entertainment
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