AppDirect Powers Staples App Center

AppDirect Powers Staples App Center 
AppDirect Partners With World's Largest Office Products Company to
Enable Small Businesses to Buy and Manage Cloud-Based Applications 
SAN FRANCISCO, CA -- (Marketwire) -- 02/04/13 --  AppDirect, the
leading cloud service marketplace company, announced today that it is
providing the technology to power the Staples App Center, an
innovative online marketplace for cloud-based business applications.
With its new App Center, Staples -- the largest office products
company and second largest Internet retailer in the world -- makes it
easy for small businesses to not only shop for the best business
apps, but also manage them with one login, one user-friendly
dashboard, and one consolidated bill. 
"Staples was founded almost 30 years ago with a vision to be a
one-stop shop for businesses to find office products easily and cost
effectively. Today, AppDirect is helping Staples stay true to that
vision by enabling access to the online tools that companies need to
be successful," said Daniel Saks, President and Co-CEO of AppDirect.
"Staples is famous for its 'that was easy' motto. With its new App
Center, Staples is bringing the same philosophy to the cloud and
business apps." 
The Staples App Center powered by the AppDirect platform provides
robust marketplace fea
tures that allow customers to shop for leading
business applications from providers such as Google, Symantec,
McAfee, Box, Carbonite, Brother, Mozy, and more. Customers can shop
by category -- including security, office productivity, web
conferencing, and others -- compare products, watch demos, and read
reviews. Most apps offer free trials and monthly subscriptions that
can be canceled or upgraded at any time. 
The AppDirect platform also offers advanced management features that
enable customers to create one username and password to log in and
administer all of their applications, making it easy to add new users
and review app usage, among other tasks. Moreover, customers can use
the dashboard to view charges across applications and make one
payment, eliminating the hassle of tracking invoices from multiple
The Staples App Center marks AppDirect's entrance into the retail
sector, a new vertical for the company. Moreover, the App Center
launch represents a significant, industry-wide shift in the way small
businesses buy and use software. "Staples has a long history of
selling software to small businesses," Saks added. "With the launch
of the App Center, Staples will continue to meet the needs of small
businesses as the software industry evolves, and provide customers
the option to shop whichever way is the most convenient for them." 
With its white-label marketplace platform, AppDirect enables
companies like Staples to broker cloud services between software
providers and end users. Industry analysts have dubbed this Cloud
Services Brokerage (CSB) and predict rapid growth for the sector over
the next few years. "Channel companies today are adopting the CSB
role to enrich their traditional IT services capabilities, expand
into new markets, differentiate offerings and defend market share.
Gartner estimates the revenue generated by those providing CSB
services during the next two years to be $100 billion," said Tiffani
Bova, Research VP at Gartner (Service Provider Primer: Cloud Services
Brokerage, November 2012). 
For more information about the Staples App Center, please visit: 
About AppDirect
 AppDirect is the leading cloud service marketplace
company dedicated to revolutionizing the way businesses run. Its
award-winning platform connects businesses, brands, and developers
through a global network of partner marketplaces. Based in San
Francisco, AppDirect powers the marketplaces of trusted companies
around the globe -- including Staples, Deutsche Telekom, Rackspace,
Swisscom, Appcelerator, and more -- and has helped millions of
businesses discover, buy, and manage the best cloud-based software
and services. 
Media Contact
Emily Borders
877-404-APPS ext. 419 
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