Fall In Love With Baskin-Robbins' New Conversation Heart Cakes And Bundle Of
Love Flavor Of The Month This Valentine's Day
February's Flavor of the Month and delicious new ice cream cakes are the
perfect way to celebrate the most romantic day of the year
CANTON, Mass., Feb. 4, 2013
CANTON, Mass., Feb. 4, 2013 /PRNewswire/ -- Baskin-Robbins, the world's
largest chain of ice cream specialty shops, today announced a loveable line-up
of sweet frozen treats for Valentine's Day. Chocolate lovers are sure to swoon
over Baskin-Robbins' February Flavor of the Month, Bundle of Love. Featuring
smooth and creamy chocolate ice cream swirled with chocolate-flavored candies
and chocolate-flavored hearts with raspberry filling, Bundle of Love is sure
to make ice cream enthusiasts fall in love.
(Logo: http://photos.prnewswire.com/prnh/20100503/NE97472LOGO )
In addition, Baskin-Robbins' new Conversation Heart Cakes are the perfect way
for anyone to express their love to that special someone in their life. The
ConversationHeartCakes are adorned with rainbow sprinkles and feature one of
three Valentine's Day messages: "Love You," "Kiss Me," "Be Mine," or include a
personalized message. To show that it's truly what's on the inside that
counts, the cakes can be customized with that special someone's favorite ice
cream flavor. Baskin-Robbins' Conversation Heart Cakes can be shared with 2-4
people and have a suggested retail price of $14.29.
"This Valentine's Day, we're sharing our passion for ice cream with our guests
and offering them a sweet line-up of romantic products that can be enjoyed
with their loved ones," said Stan Frankenthaler, Baskin-Robbins Executive Chef
and Vice President of Innovation at Dunkin' Brands. "Baskin-Robbins is known
for its innovative flavor and ice cream cake creations, and we are excited to
introduce Bundle of Love and our new Conversation Heart Cakes to celebrate the
sweetest day of the year."
In Baskin-Robbins shops nationwide during the month of February, Bundle of
Love is available by the scoop – in a cup or cone – or as a milkshake. Also
available in hand-packed pints, quarts and half-gallons, ice cream lovers can
bring Bundle of Love home to enjoy with their loved ones.*
Baskin-Robbins' gift cards also make perfect gifts for loved ones for
Valentine's Day. Gift cards can be purchased in any amount between $2 and $100
at participating shops or online at www.BaskinRobbins.com and never expire. In
addition, gift cards purchased online can be customized with a favorite photo
and come inside a personalized greeting card.
For more information about Baskin-Robbins' frozen treats and its February
Flavor of the Month, visit www.BaskinRobbins.com or follow us on Facebook
(www.facebook.com/BaskinRobbins) or on Twitter
*In California, Baskin-Robbins offers hand-packed ice cream in three sizes:
small (12 oz), regular (1 lb., 8 oz), and large (3 lb.).
Named the top ice cream and frozen dessert franchise in the United States by
Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is
the world's largest chain of ice cream specialty shops. Baskin-Robbins creates
and markets innovative, premium hard scoop ice cream and soft serve, custom
ice cream cakes and a full range of beverages, providing quality and value to
consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins
was founded in 1945 by two ice cream enthusiasts whose passion led to the
creation of more than 1,000 ice cream flavors and a wide variety of delicious
treats. For the full-year 2012, Baskin-Robbins' shops had global
franchisee-reported sales of approximately $1.9 billion. Headquartered in
Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc.
(Nasdaq: DNKN) family of companies. For further information, visit
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