Axtel and Ericsson bring next-generation TV to Mexican viewers

Axtel and Ericsson bring next-generation TV to Mexican viewers 
STOCKHOLM, SWEDEN -- (Marketwire) -- 02/04/13 --  
* AXTEL has entered a partnership with Ericsson for the
deployment,     integration and management of a next-generation TV
* Users to enjoy TV services that provide greater control,
interactivity and 
* AXTEL selects Ericsson as managed services, consulting and
systems     integration partner for TV service commercial launch 
In Mexico, TV is more popular than ever. According to Ericsson
(NASDAQ: ERIC) ConsumerLab's annual study - presented in the TV &
Video Consumer Trend Report
2012 - 24 percent of Mexican consumers
say they have increased their TV subscriptions. To remain competitive
and meet the growing consumer demand for TV services that offer
greater control and interactivity, Mexican operator AXTEL
has entered
a partnership with Ericsson for the deployment, integration and
management of an end-to-end next generation TV platform. 
The system deploys a number of Ericsson TV solutions, including the
high-performance MPEG-4 AVC headend for linear and on-demand
standard-definition (SD) and high-definition (HD) TV channels, as
well as the award-winning Ericsson Multiscreen TV Solution. 
Jenaro Martinez, AXTEL TV Project Director, says: "We rely on
leadership in TV and managed services as we embark on this
very important initiative. We are pleased to have Ericsson as our
solutions provider and partner in providing our users with
interactive and innovative TV services." 
Nicolas Brancoli, Vice President, Ericsson Latin America and
Caribbean, says: "This contract marks the beginning of a new
partnership between AXTEL and Ericsson, and underlines our commitment
to offer innovative solutions to our
customers. It allows us to help
AXTEL meet consumers' growing demand for TV services that offer
greater control and interactivity." 
Ericsson's TV solution will enable AXTEL to harness greater
efficiencies, launch
new, differentiated services and grow revenues as
it provides its users with the latest-generation of personalized and
interactive TV experiences. A key factor
in AXTEL's decision to
choose Ericsson was Ericsson's ability to offer a world
class Network
Operations Centre (NOC) and v
ideo management infrastructure to
mitigate operational complexities and risks. This will allow AXTEL to
on its core business functions and to secure a successful
service launch of its
new triple play bundled offer in Mexico. 
Ericsson has to date signed more than 240 IPTV contracts. These
include commercial multi-screen contracts, IPTV system integration
projects, IPTV headend contracts and IPTV infrastructure contracts
for access, metro transport
and IP Edge. 
Ericsson TV and Video report 2012 PDF: 
Our multimedia content is available at the broadcast room: 
Ericsson is the world's leading provider of communications technology
and services. We are enabling the Networked Society with efficient
real-time solutions that allow us all to study, work and live our
lives more freely, in
sustainable societies around the world. 
Our offering comprises services, software and infrastructure within
and Communications Technology for telecom operators and
other industries. Today
more than 40 percent of the world's mobile
traffic goes through Ericsson networks and we support customers'
networks servicing more than 2 billion subscribers. 
We operate in 180 countries and employ more than 100,000 people.
Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In
2011 the company had
revenues of SEK 226.9 billion (USD 35.0
billion). Ericsson is listed on NASDAQ
OMX, Stockholm and NASDAQ, New
York stock exchanges. 
Axtel and Ericsson bring next-geneartion TV to Mexican viewers: 
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Ericsson Corporate Communications
Phone: +46 10 719 69 92
Ericsson Investor Relations
Phone: +46 10 719 00 00
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