HEINEKEN NV : Heineken N.V. conducting strategic review of Hartwall in Finland

HEINEKEN NV : Heineken N.V. conducting strategic review of Hartwall in Finland

Amsterdam, 4 February 2013 - Heineken N.V. ('HEINEKEN') announced today that
it has started a strategic review of its Hartwall business in Finland. During
this review, HEINEKEN will evaluate strategic options for Hartwall to drive
continued growth for the business, within or outside of HEINEKEN. The
strategic review is expected to be finalised before the end of the year.

HEINEKEN acquired Hartwall as part of the Scottish & Newcastle transaction in
2008. Hartwall is a leading and innovative player in the Finnish beverage
category with strong market positions in beer, carbonated soft-drinks, waters,
long-drinks, ciders, wines and spirits. The company has around 850 employees.

Further information about the strategic review will follow if and when
appropriate.

Press enquiries
John Clarke
E-mail: john.g.clarke@heineken.com
Tel: +31-20-5239-355

John-Paul Schuirink
E-mail: john-paul.schuirink@heineken.com
Tel: +31-20-5239-355

Investor and analyst enquiries
George Toulantas
E-mail: investors@heineken.com
Tel: +31-20-5239-590

Lucia Bergamini
E-mail: investors@heineken.com
Tel: +31-20-5239-590

Editorial information:
HEINEKEN is a proud, independent global brewer committed to surprise and
excite consumers with its brands and products everywhere. The brand that bears
the founder's family name - Heineken® - is available in almost every country
on the globe and is the world's most valuable international premium beer
brand. The Company's aim is to be a leading brewer in each of the markets in
which it operates and to have the world's most valuable brand portfolio.
HEINEKEN wants to win in all markets with Heineken® and with a full brand
portfolio in markets of choice. The Company is present in over 70 countries
and operates more than 160 breweries with volume of 214 million hectolitres of
group beer sold. HEINEKEN is Europe's largest brewer and the world's third
largest by volume. HEINEKEN is committed to the responsible marketing and
consumption of its more than 250 international premium, regional, local and
specialty beers and ciders. These include Heineken®, Amstel, Anchor, Biere
Larue, Bintang, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Foster's,
Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate,
Tiger and Zywiec. Our leading joint venture brands include Cristal and
Kingfisher. On a pro-forma 2011 basis, including APB, revenue totaled €18.5
billion and EBIT (beia) €3.0 billion. The number of people employed is around
78,000. Heineken N.V. and Heineken Holding N.V. shares are listed on the
Amsterdam stock exchange. Prices for the ordinary shares may be accessed on
Bloomberg under the symbols HEIA NA and HEIO NA and on the Reuter Equities
2000 Service under HEIN.AS and HEIO.AS. Most recent information is available
on HEINEKEN's website: www.theHEINEKENcompany.com.

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